Tourism Tasmania prompts Abstract Inspiration
Art Insanity, Awesome Innovation, Aesthetic Indulgence – it’s AI but not as we know it, in the tourist board’s surreal new campaign.
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Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Taylor Ferguson / (Director)
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Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Taylor Ferguson / (Director)
- Sound Production Rumble Studios
- Chief Creative Officer Alex Derwin
- Executive Creative Director David Fraser
- Creative Director Casey Schweikert
- Creative Director Rees Steel
- Design Director Fiona McLeod
- Producer Jessica Vella
Credits
powered by
- Agency BMF/Sydney
- Production Company Good Oil
- Director Taylor Ferguson / (Director)
- Sound Production Rumble Studios
- Chief Creative Officer Alex Derwin
- Executive Creative Director David Fraser
- Creative Director Casey Schweikert
- Creative Director Rees Steel
- Design Director Fiona McLeod
- Producer Jessica Vella
Agency BMF has created a hilarious new platform for Tourism Tasmania, which eschews AI algorithms and turns users' prompts into original art made by Tasmanian artists of the human kind.
The hero film, directed by Taylor Ferguson, through Good Oil, is an Amusingly Inspired Absurdist Iteration that explains how people can send their wacky ideas to the 'image generator' TasmanAI.
Highlighting the alluring authenticity of the Tasmanian way of life, the project works with nine local artists, who will select from the most inspired prompts and generate unique pieces that will be sent out to the lucky users.
Not to overstretch the Acronym Idiocy, but the campaign is a refreshingly real piece of Anarchic Idealogy in an AI tech-obsessed world.
