Doritos favours the bold
This inspiring film extends the snack brand’s For The Bold In Everyone’ platform profiling a remarkable skateboarder with a special skill.
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Credits
powered by
- Agency Sips&Bites
- Production Company OB42/London
- Director Thomas James
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Credits
powered by
- Agency Sips&Bites
- Production Company OB42/London
- Director Thomas James
- Offline Editing Whitehouse Post/London
- Sound Design/Post Production Rascal Post Production
- Executive Producer James Waters
- Producer Craig Dixon
- Production Manager Tom O'Driscoll
- DP Frankin Dow
- Offline Editor Jake Armstrong
- Assistant Editor Mae Deans
- Offline Producer Annabel Bennett
- Audio Producer Maddy Lebel
- VFX Lead Holly McLean
- Post Producer Sam Napper
- Sound Engineer Neil Johnson
- Sound Engineer Izaak Buffin
- Colorist James Bamford
- Production Designer Chloe Brady
Credits
powered by
- Agency Sips&Bites
- Production Company OB42/London
- Director Thomas James
- Offline Editing Whitehouse Post/London
- Sound Design/Post Production Rascal Post Production
- Executive Producer James Waters
- Producer Craig Dixon
- Production Manager Tom O'Driscoll
- DP Frankin Dow
- Offline Editor Jake Armstrong
- Assistant Editor Mae Deans
- Offline Producer Annabel Bennett
- Audio Producer Maddy Lebel
- VFX Lead Holly McLean
- Post Producer Sam Napper
- Sound Engineer Neil Johnson
- Sound Engineer Izaak Buffin
- Colorist James Bamford
- Production Designer Chloe Brady
Imagine skating in the dark… every day. That’s what visually impaired skateboarder Dan Mancina achieves as this touching spot for Doritos reveals.
Created by Sips&Bites and helmed by Thomas James through OB42, this is a director’s cut of the main spot, which forms part of the brand’s new global campaign exploring the essence of boldness.
Along with Mancina, other iterations of Doritos Stories feature such plucky characters as septuagenarian hip-hop duo Pete & Bas, English footballer Chloe Kelly and 'dancing granny' Colette Zacca.
Fernando Kahane, Head of Global Marketing for Doritos explains: “Doritos has always been synonymous with ‘bold,’ but we know it’s time to evolve its meaning to drive relevance with new generations. Today’s consumers want brands that believe in something. ‘For the Bold in Everyone’ aims to strike a balance between having a point of view and delivering entertaining and humorous content that's true to the brand.”
