KPN says caring is not sharing
Emma Branderhorst tackles the dark side of sexting in a powerful campaign for The Dutch telecommunications company.
Credits
powered by- Agency Dentsu Creative/Amsterdam
- Production Company WeFilm
- Director Emma Branderhorst
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Credits
powered by- Agency Dentsu Creative/Amsterdam
- Production Company WeFilm
- Director Emma Branderhorst
- CEO Bas Welling
- Creative Director Roel Welling
- Color/VFX Crabsalad
- Colorist Laurens Orij
- Music Supervision/Sound Design Amp.Amsterdam
- Music Supervisor/Sound Designer Maik Cox
- Creative Director/Concept Gijs Sluijters
- Creative Director/Concept Joris Tol
- Scenario Emma Branderhorst
- Executive Creative Director Mark Muller
- HP Beau van Assem
- Producer Amber Akkermans
- Editor Tessel Flora de Vries
- Art Director Hanneke Wind
- Music Supervisor/Sound Designer Mattijn Willems
![](https://d17mj1ha1c2g57.cloudfront.net/v1/xw3vNS8FMTAtIYPAySSu-qBvKd0/1024x576%23/80/shotsmag/production/clips/ef2494c8-7609-4509-8c64-882510e96dde/1723800795113.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Dentsu Creative/Amsterdam
- Production Company WeFilm
- Director Emma Branderhorst
- CEO Bas Welling
- Creative Director Roel Welling
- Color/VFX Crabsalad
- Colorist Laurens Orij
- Music Supervision/Sound Design Amp.Amsterdam
- Music Supervisor/Sound Designer Maik Cox
- Creative Director/Concept Gijs Sluijters
- Creative Director/Concept Joris Tol
- Scenario Emma Branderhorst
- Executive Creative Director Mark Muller
- HP Beau van Assem
- Producer Amber Akkermans
- Editor Tessel Flora de Vries
- Art Director Hanneke Wind
- Music Supervisor/Sound Designer Mattijn Willems
Developed by Dentsu Creative and directed by The Corner Shop’s Emma Branderhorst through WeFilm, this poignant campaign for Dutch telecommunications company KPN exposes the emotional and social impact on young people when sexting goes wrong.
While it can be seen as a normal, fun, and exciting way of flirting, 1 in 100 young people experience their intimate images being shared without their consent. Told entirely without dialogue, the gorgeously-shot visual narrative follows a teenage girl as she faces the heart-breaking consequences of her nudes being shared with her classmates.
At the end of the film, in an unexpected twist, Branderhorst whisks us right back to the start. We relive the moment before the recipient shares the nudes, but this time he makes the right decision to delete them, effectively emphasising the importance of sexting responsibly.