​KPN says caring is not sharing

Developed by Dentsu Creative and directed by The Corner Shop’s Emma Branderhorst through WeFilm, this poignant campaign for Dutch telecommunications company KPN exposes the emotional and social impact on young people when sexting goes wrong. 

While it can be seen as a normal, fun, and exciting way of flirting, 1 in 100 young people experience their intimate images being shared without their consent. Told entirely without dialogue, the gorgeously-shot visual narrative follows a teenage girl as she faces the heart-breaking consequences of her nudes being shared with her classmates. 

At the end of the film, in an unexpected twist, Branderhorst whisks us right back to the start. We relive the moment before the recipient shares the nudes, but this time he makes the right decision to delete them, effectively emphasising the importance of sexting responsibly.