Cadbury's resurrects its eggy question
Playing with the 80s-born 'How Do You Eat Yours?' tagline, VCCP's new spot for the Easter treat follows an ovophile as she dominates various situations.
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Credits
powered by
- Agency VCCP/London
- Production Company Park Pictures/London
- Director Terri Timely
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Credits
powered by
- Agency VCCP/London
- Production Company Park Pictures/London
- Director Terri Timely
- Editor Stitch
- Post Production Electric Theatre Collective
- Colorist Jason Wallis / (Colorist)
- Sound Factory Studios/London
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Creative Director Simon Connor
- Copywriter and Art Director Ben Buswell
- Copywriter and Art Director Jo Griffin
- Agency TV Producer Frankie Burwell-Wright
- Agency Senior Creative Producer Rose Nott
- Agency Visual Director Ben Cole
- DP Alex Barber
- Executive Producer/Managing Director Fran Thompson
- Producer Jessica Ensor
- Project Manager Kelly Brown
- Post Prod Producer Oscar Wendt
- Sound Engineer: Jack Hallett
- Sound Producer Beth Massey
Credits
powered by
- Agency VCCP/London
- Production Company Park Pictures/London
- Director Terri Timely
- Editor Stitch
- Post Production Electric Theatre Collective
- Colorist Jason Wallis / (Colorist)
- Sound Factory Studios/London
- Executive Creative Director Chris Birch
- Executive Creative Director Jonny Parker
- Creative Director Simon Connor
- Copywriter and Art Director Ben Buswell
- Copywriter and Art Director Jo Griffin
- Agency TV Producer Frankie Burwell-Wright
- Agency Senior Creative Producer Rose Nott
- Agency Visual Director Ben Cole
- DP Alex Barber
- Executive Producer/Managing Director Fran Thompson
- Producer Jessica Ensor
- Project Manager Kelly Brown
- Post Prod Producer Oscar Wendt
- Sound Engineer: Jack Hallett
- Sound Producer Beth Massey
How Do You Eat Yours?, Cadbury's iconic Creme Egg tagline, finds itself a fresh direction in the brand's latest spot from VCCP.
Following a self-proclaimed Big Deal, the new spot eschews the variety of egg-munchers previous campaigns have built themselves on, instead focussing on the unwavering eye-contact of its titular protagonist.
Shot by Terri Timely through Park Pictures, the new campaign brings fresh life to the decades-old proposition (the first time the line has been used in 20 years), finding comedy in each of the ever-bizarre situations and grounding it with a pitch-perfect VO from Matt King, aka Peep Show's Super Hans.
