Tourism New Zealand wants you to seek out its treasures

The delights of New Zealand have been pretty much cut off from foreign travellers since the Covid crisis hit, but DDB Auckland's latest campaign for the country's tourist board is opening up its Kiwi arms for a warm welcome.

Championing the region's values of manaakitanga (a deep expression of hospitality and reciprocal understanding/connection) and kaitiakitanga (guardianship and care for the environment), If You Seek is a sensory, spiritual campaign that shines a light on NZ's unique people and places.

Shot by Sweetshop's Tom Gould, taking full advantage of the glorious vistas on offer, the campaign offers a thoughtful and sumptuous view of a destination full of wonder.