Creative Control’s noses are out of joint
Berlin-based AI studio Creative Control has fashioned an amusing short about olfactory abuse that’s nothing to sniff at.
)
Credits
View on-
- Production Company Creative Control
-
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company Creative Control
- Creative Director Julien Marsouin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Creative Control
- Creative Director Julien Marsouin
This witty surreal short film, Something in the Air, explores the everyday trials and tribulations of the humble nose – an overworked body part with little say in what it has to smell.
From armpit aromas on the train, to sweaty lockers at the gym and other malodorous misadventures, the harrassed hooters depicted have to navigate a world full of smells they'd really rather avoid.
The film is driven by a cracking song that describes the pathos of being a human's only sensory organ that can't simply shut itself off – with eyelids, headphones and other barriers.
The fact that AI has created something with all the polish and feel of a traditional CGI animation… well, it’s just snot fair.
