Tomorrow's sustainable saver
An environmentally-conscious teenager is determined to know what happens to her money when she invests, in Filmacademy BW’s clever spec-spot for the fin-tech bank.
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Credits
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- Production Company Filmakademie Baden-Wurttemberg
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Credits
powered by
- Production Company Filmakademie Baden-Wurttemberg
- DP Konrad Losch
- Executive Producer Jacob-Lucas Burckhardt
Credits
powered by
- Production Company Filmakademie Baden-Wurttemberg
- DP Konrad Losch
- Executive Producer Jacob-Lucas Burckhardt
This persuasive spot, created and produced by Filmacademy BW, highlights the younger generations’ unforgiving expectations and attitudes towards making choices that reflect their moral values, emphasising the importance of asking questions and investing in sustainable banking alternatives.
Refusing to be bribed with high interest rates and a fancy free piggy bank, the savvy saver interrupts a sly banker to ask where her money will go when she leaves it in his hands. He proceeds boast the financial benefits of investing in oil, coal, and the arms industry, each point dramatised with creative sfx.
A fancy plate of fish oozes with black oil squeezed from planet Earth; muddied, polluted water rises around her feet; and a violent war scene breaks out in the reflection of her eyes, all as he boasts the financial benefits of investing in oil, coal, and the arms industry.
