Guinness gives brotherly love
The Irish stout brand extends their African campaign with an energetic spot reminding us that the beauty of life isn’t always in seeing, but feeling.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Giant Films
- Director WARD
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Giant Films
- Director WARD
- Editing Strangelove Studios
- Post Production UNIT Studios
- Color No.8
- Audio Post 750mph
- Chief Creative Officer/Creative Director Nicholas Hulley
- Chief Creative Officer/Creative Director Nadja Lossgott
- Creative Ben Smith
- Creative Dan Kennard
- Producer Leo Rowbotham
- Executive Producer Emma Lundy
- Editor Xander Van Der Westhuizen
- Editor Emily Bussac
- Colorist Alex Gregory
- Audio Mixer Sam Ashwell
Credits
powered by
- Agency AMV BBDO/London
- Production Company Giant Films
- Director WARD
- Editing Strangelove Studios
- Post Production UNIT Studios
- Color No.8
- Audio Post 750mph
- Chief Creative Officer/Creative Director Nicholas Hulley
- Chief Creative Officer/Creative Director Nadja Lossgott
- Creative Ben Smith
- Creative Dan Kennard
- Producer Leo Rowbotham
- Executive Producer Emma Lundy
- Editor Xander Van Der Westhuizen
- Editor Emily Bussac
- Colorist Alex Gregory
- Audio Mixer Sam Ashwell
Agency AMV BBDO’s latest addition to Guinness’ Black Shines Brightest campaign, Brothers, directed by Paul Ward through Giant Films, celebrates the relationship between two brothers, Miracle and Abidemi, who unite in their shared passion for football.
Set in a buzzing African football viewing stadium, the siblings and their vibrant community make the football watching experience brighter for all.
Abidemi expresses his love for his brother, who uses his enthusiasm, spirit and creative commentary to bring football to life for others, both in the viewing centre and pitch-side at a street game.
At the end of the spot, viewers learn that Miracle is blind, but despite not being able to see, he still brings an infectious energy that inspires others. He embodies how football and life are not just about what you see, but what you feel.
