TK Maxx’s lightbulb moment
OK, maybe you already knew the big-brand, low-price retailer had a website – but that doesn’t detract from this commercial’s charm one iota.
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lou Escobar
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Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lou Escobar
- Editing Ice Cream
- Post Production/VFX The Mill/London
- Sound Design 750mph
- Music Supervision Wake The Town
- Music Supervision Theodore
- Lead Designer Ben Arfur
- Motion Graphics Rezaul Alom
- Executive Producer Daisy Gautier
- Producer Daniel Wheldon
- DP Hunter Daly
- Production Designer Ashling Johnson
- Producer David Lezaun
- Editor Jon Echeveste
- Producer Dan Crozier
- VFX Supervisor Peter Hodsman
- Colorist Philip Hambi
- Sound Designer Sam Ashwell
- Producer Olivia Ray
- Music Supervisor David Bass / (Music Supervisor)
- Producer Ottilia Kjulsten
- Creative Will Wells
- Creative Sammy Watts Stanfield
- Creative Director Hannah Smit
- Creative Director Paddy Treacy
- Executive Creative Director Susan Hoffman
- Producer Rebecca Hunter
Credits
powered by
- Agency Wieden + Kennedy/London
- Production Company CANADA/UK
- Director Lou Escobar
- Editing Ice Cream
- Post Production/VFX The Mill/London
- Sound Design 750mph
- Music Supervision Wake The Town
- Music Supervision Theodore
- Lead Designer Ben Arfur
- Motion Graphics Rezaul Alom
- Executive Producer Daisy Gautier
- Producer Daniel Wheldon
- DP Hunter Daly
- Production Designer Ashling Johnson
- Producer David Lezaun
- Editor Jon Echeveste
- Producer Dan Crozier
- VFX Supervisor Peter Hodsman
- Colorist Philip Hambi
- Sound Designer Sam Ashwell
- Producer Olivia Ray
- Music Supervisor David Bass / (Music Supervisor)
- Producer Ottilia Kjulsten
- Creative Will Wells
- Creative Sammy Watts Stanfield
- Creative Director Hannah Smit
- Creative Director Paddy Treacy
- Executive Creative Director Susan Hoffman
- Producer Rebecca Hunter
In a spectacularly hyper-real, glitter-strewn 30-second spot, a young woman and her chums are blown away by the discovery that you can shop at TK Maxx online. In fact, it comes as such a shock, all they can do is repeat the phrase: “TK Maxx has a website!”
Created by Wieden+Kennedy London and directed by Lou Escobar through CANADA/UK, the ad boasts a distorted soundtrack and echoey theme tune – Snaeha (‘Love’) by 1960s Cambodian singer Pen Ran – and cast of bizarre, late-night-diner characters. tkmaxx.com is ever so slightly unnerving but also hilarious and a real visual treat.
