Work
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Out with the old, in with the new
Thailand’s Central Department Store is all for making a clean sweep.
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Credits
powered by
- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
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Credits
powered by
- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
- Executive Creative Director Torsak Chuenprapar
- Creative Director Kanit Mingmuang
- Producer Chanapat Srabua
Credits powered by
Credits
powered by
- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Wuthisak Anarnkaporn
- Executive Creative Director Torsak Chuenprapar
- Creative Director Kanit Mingmuang
- Producer Chanapat Srabua
With so much on offer at Central Midnight Sale, the store is worried its customers could struggle to find space.
Help is at hand, however, in the shape of this funny, irreverent campaign created by Wolf BKK and directed by Wuthisak Arnarnkaporn through FACTORY01.
In Save Every Square Inch, a kindly grandpa has been sharing his memories with us in a series of charming snapshots and reminiscences, but both he and the viewer are in for a bit of a jolt when his feisty granddaughters decide they need more room at home to stash all the good stuff they plan to buy at the sale.
