Walls come tumbling down
Construction group Saint-Gobain shares its vision of a bright and sustainable future.
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
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Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
- Post Production Firm Studio
- Sound Prodigious Paris
- Producer Kasia Staniaszek Choppin
- Executive Producer/Partner Raphael Carassic
- DP Matias Boucard
- Head of Post Production Natacha Dolard
- VFX Producer Olivier Dechartres
- Editor Eric Jacquemin
- Colorist Arthur Paux
- Producer Esmeralda Leo
- Sound Designer Emmanuel Rebaudengo
- Art Director Kamel Makhloufi
- Copywriter Julien Colas
- Creative Director Nicolas Thiboutot
- President Marco Venturelli
- Producer Sarah Bouadjera
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Big Productions
- Director REALITE
- Post Production Firm Studio
- Sound Prodigious Paris
- Producer Kasia Staniaszek Choppin
- Executive Producer/Partner Raphael Carassic
- DP Matias Boucard
- Head of Post Production Natacha Dolard
- VFX Producer Olivier Dechartres
- Editor Eric Jacquemin
- Colorist Arthur Paux
- Producer Esmeralda Leo
- Sound Designer Emmanuel Rebaudengo
- Art Director Kamel Makhloufi
- Copywriter Julien Colas
- Creative Director Nicolas Thiboutot
- President Marco Venturelli
- Producer Sarah Bouadjera
Two children compete furiously to score the winning ‘goal’ in a game of street soccer – only to discover they’ve inadvertently transformed their dingy, dark city into something new and beautiful.
Created by Publicis Conseil/Paris and directed by Réalité through Big Productions, New World aims to demonstrate the French construction company's commitment to developing sustainable, energy-efficient buildings.
"Saint-Gobain offers solutions to meet the three major challenges facing our world: drastically reducing carbon emissions, preserving natural resources, and addressing the challenges of rapid urbanisation in emerging countries," says Laurence Pernot, Vice-President, Communications, Saint-Gobain.
