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Aida – AIDA

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Directed by Stefan Pflug through LE BERG, this emotive film for German cruise line AIDA contemplates the precious nature of time spent with family on holiday. 

Through artistic and atmospheric vignettes set against picturesque backdrops of sunset-lit shores and summer evenings, Pflug spotlights a diverse cast of people enjoying time away with their friends and family, far from the stresses of everyday life. 

The spot is narrated by a poetic voiceover, which reflects on and emphasises how the people, places and cultures we encounter when travelling can slow down the passing of time. 

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