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Maison Margiela x Gentle Monster – Maison Margiela x Gentle Monster

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Directed by Alex Prager, this campaign promoting Maison Margiela and Gentle Monster’s fourth collaborative collection turns its lens on extraordinary moments in everyday life.

Produced by Arts & Sciences, the film follows a glamorous protagonist who has just 10 minutes to race across the city for an important assignation at a station.

However, her progress is slowed by a series of unfortunate events, encounters with scratchy roses, airborne goldfish and unusual characters in fancy specs.

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