EE tackles hate in football
A recently released campaign for EE aims to combat hate during the European Championships in Germany.
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
- Ad Agency. Digitas/London
- Production Company Prodigious London
- Edit House MARSHEEN
- Post Production Company Stray
- Colour House Company 3/London
- Sound Studio Factory Studios/London
- Music Theodore Music
- Chief Creative Officer Ben Mooge
- Chief Creative Officer. Franki Goodwin
- Executive Creative Director William John
- Lead Creative Sam Simmonds
- Lead Creative George Coyle
- Creative Director Harv Bains
- Creative Director. Chris Landy
- Chief Production Officer (HP) Jessica Ringshall
- Head of Integrated Production (HP) Rachel Solomon
- Producer Barney Ferguson
- Producer. Harriette MacNaughton
- Executive Creative Director (Social) Ian Gambier
- Creative (Social) Will Boehm
- Creative (Social) Ben Rutherford
- Executive Creative Director. Bjorn Conradi
- Creative Director.. Amandine Fabian
- Art Director James Nawka
- Copywriter Baldvin Thormodsson
- Creative Director Daniel Wolfe
- Design Lead James Crickmore
- Designer Scott Powell
- Designer. Katarzyna Wozniak
- Motion Designer Marco Balducci
- Producer Shirley O'Connor
- Producer. John Bannister
- Production Designer Arthur De Borman
- DP. Harry Wheeler
- DP.. Jack Exton
- DP... Ilya Maksymenko
- Editor Ben Matthews
- Edit Assistant Ian Nabong
- Editor. Andy Sowerby
- Editor.. Ben Crook
- Edit Producer Harriet Cawley
- Editor Dominic Leung
- Executive Producer Misha Stanford-Harris
- Senior Producer Imogen Pai
- Senior Producer Jasmine Wilson
- Post Producer Lisa Cawthorne
- VFX Post Supervisor Dan Williams / (Creative Director)
- Colorist. Simon Bourne
- Color Producer Chris Anthony / (Color Producer)
- Colorist Matthew Lee-Redman
- Sound Designer Mark Hills
- Sound Engineer.. Anthony Moore
- Sound Engineer Tom Pugh
- Audio Producer Beth Massey
- Sound Engineer... Michael Powell
- Sound Designer. George Turner
- Music Supervisor Dominic Bastyra
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
- Ad Agency. Digitas/London
- Production Company Prodigious London
- Edit House MARSHEEN
- Post Production Company Stray
- Colour House Company 3/London
- Sound Studio Factory Studios/London
- Music Theodore Music
- Chief Creative Officer Ben Mooge
- Chief Creative Officer. Franki Goodwin
- Executive Creative Director William John
- Lead Creative Sam Simmonds
- Lead Creative George Coyle
- Creative Director Harv Bains
- Creative Director. Chris Landy
- Chief Production Officer (HP) Jessica Ringshall
- Head of Integrated Production (HP) Rachel Solomon
- Producer Barney Ferguson
- Producer. Harriette MacNaughton
- Executive Creative Director (Social) Ian Gambier
- Creative (Social) Will Boehm
- Creative (Social) Ben Rutherford
- Executive Creative Director. Bjorn Conradi
- Creative Director.. Amandine Fabian
- Art Director James Nawka
- Copywriter Baldvin Thormodsson
- Creative Director Daniel Wolfe
- Design Lead James Crickmore
- Designer Scott Powell
- Designer. Katarzyna Wozniak
- Motion Designer Marco Balducci
- Producer Shirley O'Connor
- Producer. John Bannister
- Production Designer Arthur De Borman
- DP. Harry Wheeler
- DP.. Jack Exton
- DP... Ilya Maksymenko
- Editor Ben Matthews
- Edit Assistant Ian Nabong
- Editor. Andy Sowerby
- Editor.. Ben Crook
- Edit Producer Harriet Cawley
- Editor Dominic Leung
- Executive Producer Misha Stanford-Harris
- Senior Producer Imogen Pai
- Senior Producer Jasmine Wilson
- Post Producer Lisa Cawthorne
- VFX Post Supervisor Dan Williams / (Creative Director)
- Colorist. Simon Bourne
- Color Producer Chris Anthony / (Color Producer)
- Colorist Matthew Lee-Redman
- Sound Designer Mark Hills
- Sound Engineer.. Anthony Moore
- Sound Engineer Tom Pugh
- Audio Producer Beth Massey
- Sound Engineer... Michael Powell
- Sound Designer. George Turner
- Music Supervisor Dominic Bastyra
EE continues its use of amazing soundtracks with this new campaign released for the Euros which is designed to combat all forms of online and offline hate.
Called Hate. Not In My Shirt, and created by Saatchi & Saatchi London with direction by Saman Aminzadeh through Love Song, the two-spot campaign features players from England and Scotland in two different edits, with each film calling on the nation to stand together against hate and be proud supporters this summer and beyond.
Where previous EE campaign have used classic songs such as Faithless's Insomnia, and It’s Not Over Yet, by The Klaxons, this campaign features Joy Division's Love Will Tear Us Apart. A recent YouGov survey commissioned by EE found that three fifths (61%) of the public have personally experienced hate in their daily lives over the last year, with racism (42%) to be the most prevalent form of hate. Furthermore, six in 10 (60%) think more can be done to address the issue of societal hate in the UK.
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
- Ad Agency. Digitas/London
- Production Company Prodigious London
- Edit House MARSHEEN
- Post Production Company Stray
- Color Company 3/London
- Sound Studio Factory Studios/London
- Music Theodore Music
- Chief Creative Officer Ben Mooge
- Chief Creative Officer. Franki Goodwin
- Executive Creative Director William John
- Lead Creative Sam Simmonds
- Lead Creative George Coyle
- Creative Director Harv Bains
- Creative Director. Chris Landy
- Chief Production Officer (HP) Jessica Ringshall
- Head of Integrated Production (HP) Rachel Solomon
- Producer Barney Ferguson
- Producer. Harriette MacNaughton
- Executive Creative Director (Social) Ian Gambier
- Creative (Social) Will Boehm
- Creative (Social) Ben Rutherford
- Executive Creative Director. Bjorn Conradi
- Creative Director.. Amandine Fabian
- Art Director James Nawka
- Copywriter Baldvin Thormodsson
- Creative Director Daniel Wolfe
- Design Lead James Crickmore
- Designer Scott Powell
- Designer. Katarzyna Wozniak
- Motion Designer Marco Balducci
- Producer Shirley O'Connor
- Producer. John Bannister
- Production Designer Arthur De Borman
- Line Producer Emma Pais
- DP Harry Wheeler
- DP Jack Exton
- DP Ilya Maksymenko
- Editor Ben Matthews
- Edit Assistant Ian Nabong
- Editor. Andy Sowerby
- Editor.. Ben Crook
- Edit Producer Harriet Cawley
- Editor Dominic Leung
- Executive Producer Misha Stanford-Harris
- Senior Producer Imogen Pai
- Senior Producer Jasmine Wilson
- Post Producer Lisa Cawthorne
- VFX Post Supervisor Dan Williams / (Creative Director)
- Colorist Simon Bourne
- Color Producer Chris Anthony / (Color Producer)
- Colorist Matthew Lee-Redman
- Sound Designer Mark Hills
- Sound Engineer.. Anthony Moore
- Sound Engineer Tom Pugh
- Audio Producer Beth Massey
- Sound Engineer... Michael Powell
- Sound Designer. George Turner
- Music Supervisor Dominic Bastyra
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Love Song
- Director Saman Aminzadeh
- Ad Agency. Digitas/London
- Production Company Prodigious London
- Edit House MARSHEEN
- Post Production Company Stray
- Color Company 3/London
- Sound Studio Factory Studios/London
- Music Theodore Music
- Chief Creative Officer Ben Mooge
- Chief Creative Officer. Franki Goodwin
- Executive Creative Director William John
- Lead Creative Sam Simmonds
- Lead Creative George Coyle
- Creative Director Harv Bains
- Creative Director. Chris Landy
- Chief Production Officer (HP) Jessica Ringshall
- Head of Integrated Production (HP) Rachel Solomon
- Producer Barney Ferguson
- Producer. Harriette MacNaughton
- Executive Creative Director (Social) Ian Gambier
- Creative (Social) Will Boehm
- Creative (Social) Ben Rutherford
- Executive Creative Director. Bjorn Conradi
- Creative Director.. Amandine Fabian
- Art Director James Nawka
- Copywriter Baldvin Thormodsson
- Creative Director Daniel Wolfe
- Design Lead James Crickmore
- Designer Scott Powell
- Designer. Katarzyna Wozniak
- Motion Designer Marco Balducci
- Producer Shirley O'Connor
- Producer. John Bannister
- Production Designer Arthur De Borman
- Line Producer Emma Pais
- DP Harry Wheeler
- DP Jack Exton
- DP Ilya Maksymenko
- Editor Ben Matthews
- Edit Assistant Ian Nabong
- Editor. Andy Sowerby
- Editor.. Ben Crook
- Edit Producer Harriet Cawley
- Editor Dominic Leung
- Executive Producer Misha Stanford-Harris
- Senior Producer Imogen Pai
- Senior Producer Jasmine Wilson
- Post Producer Lisa Cawthorne
- VFX Post Supervisor Dan Williams / (Creative Director)
- Colorist Simon Bourne
- Color Producer Chris Anthony / (Color Producer)
- Colorist Matthew Lee-Redman
- Sound Designer Mark Hills
- Sound Engineer.. Anthony Moore
- Sound Engineer Tom Pugh
- Audio Producer Beth Massey
- Sound Engineer... Michael Powell
- Sound Designer. George Turner
- Music Supervisor Dominic Bastyra
This campaign celebrates the moments in the sport that make people proud to wear their country's shirt, while also highlighting the behaviour not fit for it. “Our creative partnership with EE continues with this hugely important campaign during the summer tournament in Germany," said Ben Mooge, CCO at Publicis Groupe UK. "Football has the power to unite people from all walks of life, and through this creative campaign we aim to highlight the importance of fostering a culture of respect both online and offline. By championing anti-hate measures and supporting younger generations in the sport, we can create a safer, more inclusive environment for everyone. This campaign is not just about celebrating football; it's about making a lasting impact on the sport by showing people you can always be a proud supporter.”
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