Tiger Crystal keeps it cool
In a dynamic mixed-media spot created by BBH, the beer brand positions its ice cold beverage as the perfect refreshment for passionate partygoers.
)
Credits
powered by
- Agency BBH/Singapore
- Production Company Stink/UK
- Director YOUTH
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBH/Singapore
- Production Company Stink/UK
- Director YOUTH
- Ad Agency Publicis/Singapore
- Managing Director Andrew Levene
- Executive Producer Jeremy Smith
- Executive Producer Solana Keenan
- Post Production/VFX Dopo VFX
- VFX Supervisor Juliano Storchi
- VFX Producer Jacquelini Lima
- Colorist Fernando Lui
- Color Marla Colour Grading/Brazil
- Digital Production COLOSSAL
- Executive Producer/Post Producer Daniel Maia
- Production Company/VFX The Youth
- VFX Supervisor Rodrigo Stradiotto
- VFX Supervisor Diogo Gameiro
- Global Chief Creative Officer Bruno Bertelli
- APAC Executive Creative Director Cyril Louis
- Chief Creative Officer Sascha Kuntze
- Group Creative Director/Head of Art Gaston Soto
- Art Director Grace Wong
- HP Rafael Rocha
- Senior Copywriter Luke Somasundram
- HP Paula Macedo
- Executive Producer Wendi Chong
- DP Yuri Maranhao
- 2nd Unit DP Giordano Maestrelli
- Producer Chunyi Kwek
- Production Designer Pedro Catellani
- Head of Post Production Roberta Bruzadin
- Editor Danilo Abraham
- Online Editor Luciana Lima
- Animation Director Maldita E Yuca
Credits
powered by
- Agency BBH/Singapore
- Production Company Stink/UK
- Director YOUTH
- Ad Agency Publicis/Singapore
- Managing Director Andrew Levene
- Executive Producer Jeremy Smith
- Executive Producer Solana Keenan
- Post Production/VFX Dopo VFX
- VFX Supervisor Juliano Storchi
- VFX Producer Jacquelini Lima
- Colorist Fernando Lui
- Color Marla Colour Grading/Brazil
- Digital Production COLOSSAL
- Executive Producer/Post Producer Daniel Maia
- Production Company/VFX The Youth
- VFX Supervisor Rodrigo Stradiotto
- VFX Supervisor Diogo Gameiro
- Global Chief Creative Officer Bruno Bertelli
- APAC Executive Creative Director Cyril Louis
- Chief Creative Officer Sascha Kuntze
- Group Creative Director/Head of Art Gaston Soto
- Art Director Grace Wong
- HP Rafael Rocha
- Senior Copywriter Luke Somasundram
- HP Paula Macedo
- Executive Producer Wendi Chong
- DP Yuri Maranhao
- 2nd Unit DP Giordano Maestrelli
- Producer Chunyi Kwek
- Production Designer Pedro Catellani
- Head of Post Production Roberta Bruzadin
- Editor Danilo Abraham
- Online Editor Luciana Lima
- Animation Director Maldita E Yuca
Created by Singapore agency BBH and directed by YOUTH through Stink, this energetic spot for beer brand Tiger combines fun live action footage and Gen-Z-inspired animations to celebrate individuals who pursue their passions.
The spot, titled Brewed For Your Fire, opens with a girl being invited onto the dance floor at a house party. Although apprehensive at first, she starts to dance and quickly finds herself in the zone and totally ‘on fire’.
Featuring splashes of charismatic animations including a Yeti, Inuits, skiers, and a girl riding a giant tiger, the campaign visualises the unbeatable feeling that comes from doing what you love and igniting your inner fire.
