This is how we soccer at ​AT&T

AT&T supports tons of sports and entertainment in the U.S. and has been a key player in the soccer space for years, sponsoring MLS, U.S. Soccer, Mexican Football Federation, Leagues Cup and Atlanta United FC. 

But now, in conjunction with the sponsorships, AT&T is focused on connecting fans to the game and enhancing their experience with cutting-edge connectivity.

Under the umbrella of “This is how we soccer,” we launched an inclusive campaign celebrates the legacy of women in the sport by featuring former USWNT star Mia Hamm as a Soccer Mom who helps change the game with a single video call. The campaign highlights other types of fans, from die-hard supporters to those who wear soccer jerseys just for the style. 

The campaign playfully showcases the unique ways people in the U.S. experience soccer, forming diverse fan clubs and inviting everyone to discover with which one they connect. AT&T as the brand stands as the enabler of this passion, keeping fans connected to the game and each other.

The campaign was created in partnership with Omnicom agencies BBDO, Dieste, Hearts & Science, and Critical Mass.

Benjamin Jara ECD Omnicom Advertising Group “There’s no arguing that soccer in the US has no problem in doing things its own way. Penalty shoot-outs from mid-field in the 90’s, a season that runs from February to December, turf fields, tail gate parties, a lumberman that saws off a slab off a log following every goal; that’s the way the US soccers. So, with this campaign we wanted to highlight the distinct ways fans soccer in the US, and how AT&T keeps them connected to the beautiful game. We’re thrilled with the result, and it was an amazing experience to work in true collaborative soccer team fashion alongside our amazing client and so many talented people from all the partner agencies. This is just the beginning of a platform that will continue to evolve as we head into two years of soccer packed action.”

AT&T Client: “Soccer is not just a game; it’s a global unifier, weaving together cultures and communities through a shared love of the sport. We’re all about connecting fans and communities to greater possibility through innovative technology, inspirational storytelling, and best-in-class experiences. As longtime sponsors of U.S. Soccer, the MLS, and the Mexican National Team, we’re excited to continue celebrating the diverse ways fans in the U.S. connect to soccer with our new campaign, Fans Soccer Club. This campaign engages everyone with the sport, from long-time devoted fans to parents cheering for the game’s youngest players. Soccer fans are known for their passion and strong sense of community and are our biggest source of inspiration.”