Nadal features technological match for B2B audience in campaign by Vivo

Tennis icon Rafael Nadal stars a launching campaign for Vivo, one of the most sustainable companies in Brazil, with focus on the B2B target.

The goal is to boost the brand’s presence in the corporate market all over Brazil.

With the concept “Vivo. Your company goes digital with our partnership”, developed by the agency GALERIA.ag, the campaign features Nadal with his leadership vision, drawing a parallel between his team, which is set to help him reach his goals, and Vivo, which is set to speed up the transformation of the most varied companies around the country.

Vivo – Connected Game

Credits

Agency Galeria/Sao Paulo
Production Company Iconoclast Brazil
Director Fernando Nogari

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Credits

Agency Galeria/Sao Paulo
Production Company Iconoclast Brazil
Director Fernando Nogari
Executive Director Pity Lieutaud
Executive Producer Ana Monte
Executive Producer Henrique Danieletto
Executive Producer Francesco Civita
Post Production/VFX NASH/Sao Paulo

VFX Supervisor Cirilo Bonazzi
VFX Producer Flavia Gannam
VFX Producer Virgini Fares
CG Supervisor Fagmario Rodrigues
Sound/Music Antfood/Brazil
Executive Audio Producer Renato Castro
Executive Audio Producer Christiane Rachel
Audio Creative Director/Music Producer Lou Schmidt

Audio Creative Director/Music Producer Fernando Rojo
Audio Creative Director/Music Producer Tiago Mago
Music Producer Luis Bergmann
Music Producer Lucas Baldin
Music Producer Vinicius Nunes
Chief Creative Officer Rafael Urenha
Executive Creative Director Philippe Daijo
Creative Director Bruno Brazao

Creative Director Diego Ferrite
Creative Isabella Paulelli
Creative Thomas Dantas
Creative Gabriele Moraes
Creative Bruna Diniz
Creative Sidney Braz
HP Ducha Lopes
Producer Marina Dodi

Producer Michelle Teixeira
Producer Ana Ananias
Producer Renata Silva
Executive Producer Alonso Sperb
Production Designer Carol Ozzi
DP Matias Penachino
Editor Nath Deraco
Colorist Erick Moraes

Talent Rafael (Rafa) Nadal

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“There’s a solid relationship of trust and closeness between our brand and Nadal, highly appreciated by our B2B costumers. Thus, we can show them the importance of our partnership on their daily routine, bringing technology to play on their side through our digital solutions that boost their businesses”, says Marina Daineze, Brand and Communication Director at Vivo.

“In our campaign film, we drew on artificial intelligence and post-production resources to show how Vivo stays ahead in technology. Having Nadal as our ambassador emphasises the strength and high-performance of this partnership for the B2B target, showing the importance of relying on a company which keeps always innovating”, says Bruno Brazão, Creative Director at GALERIA.ag.

The film was shot in Nadal’s own academy, Rafa Nadal Academy, based in his hometown, Manacor, in Spain.