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Wellness tech industry leader Therabody announces its most transformative launch to date.

Revealing three new Theragun devices designed to serve a wider range of customer pain points than ever before, plus a brand refresh that includes a groundbreaking marketing campaign, The Workout Called Life.

therabody – For The Workout Called Life

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An innovative product launch for Therabody’s refreshed Theragun, complete with a broadcast campaign titled, The Workout Called Life, sees a series of spots that highlights the new and improved Theragun and its ability to provide relief for the everyday user.

Forsman & Bodenfors’ goal with their strategy and creative was to reframe and showcase the concept of what a “workout” really means. The message encourages consideration for Theragun as a valuable tool and solution to a wide range of consumers’ pain points.

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