Therabody and the workout called life

Wellness tech industry leader Therabody announces its most transformative launch to date.

Revealing three new Theragun devices designed to serve a wider range of customer pain points than ever before, plus a brand refresh that includes a groundbreaking marketing campaign, The Workout Called Life.

therabody – For The Workout Called Life

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Agency Forsman & Bodenfors/New York
Production Company Thinking Machine
Director Docter Twins

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Credits

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Agency Forsman & Bodenfors/New York
Production Company Thinking Machine
Director Docter Twins
Executive Producer Alon Simcha
Production Service Papaya Films/Warsaw
Executive Producer Tamara Cicic
Post Company PS 260
Editor Ashley Ingbretson

Editor JK Carrington
Executive Post Producer Rana Martin
Edit Head of Production Evann Payne
Audio Mixer Nicole Pettigrew
Music Company Marmoset Music
Finishing Producer Yoko Lytle
Head of Creative Emma Eriksson
Creative Director Jeff Yonteff

Creative Director Claudette Martin
Art Director Jose D'Alta
Head of Production Kim Jose
Senior Producer Meg Volk
Senior Production Designer Monserate Santana
Line Producer Nate Young
DP Bartek Kaczmarek
Colorist Kath Raisch

Finishing Creative Director Marcos Pacheco
Designer Isak Hulstrom
Copywriter Steve Howze
Production Designer Katarzyna Tomczyk

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An innovative product launch for Therabody’s refreshed Theragun, complete with a broadcast campaign titled, The Workout Called Life, sees a series of spots that highlights the new and improved Theragun and its ability to provide relief for the everyday user.

Forsman & Bodenfors’ goal with their strategy and creative was to reframe and showcase the concept of what a “workout” really means. The message encourages consideration for Theragun as a valuable tool and solution to a wide range of consumers’ pain points.