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Yessian Music expands New York presence with strategic hires
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New leadership hires Jon Mackey and Alec Setten strengthens brand, agency, immersive, and post partnerships as global growth accelerates.
Yessian Music continues its global expansion across brand, entertainment, and immersive experience sectors with the addition of two senior leaders to its New York City studios. Alec Setten as Director, Brand and Agency Partnerships, and Jon Mackey as Director, Immersive and Post Partnerships.
Both will work closely with Yessian’s international teams to deepen strategic relationships and drive creative collaboration across advertising, experiential, and emerging media.
As brands and entertainment platforms push for deeper emotional and experiential impact, Yessian continues to set the standard for how sound shapes story, identity, and audience connection, further strengthening its leadership as the company enters its next phase of growth.
“Sound is an integral component when it comes to brands and entertainment,” says Brian Yessian. “We’re bringing in leaders who understand both the creative and strategic sides of this business. Jon and Alec each bring serious experience across advertising, immersive experiences, and audio post that directly strengthens our global offering.”
Setten joins with a career built at the intersection of music culture, supervision, and brand storytelling. He began in artist management, working with influential acts including Helmet, Ween, and Joe Henry, before moving into A&R at Geffen/DGC Records, where he collaborated with genre-defining artists such as Swervedriver, Boss Hog, Misfits, GZA, and Jon Spencer Blues Explosion.
Over the past decade, Setten has focused on music supervision and production for major global brands including Corona, Colgate, Boston Beer Company, CeraVe, Unilever, and Bud Light. He is known for aligning authentic sound with brand voice and narrative strategy to drive the creative.
“Yessian has built an incredible legacy rooted in craft and trust,” said Setten. “This is a company that doesn’t just produce music - it shapes emotion, culture, and storytelling at a high level. My focus is to position music production as a strategic asset that drives brand identity and cultural relevance. The industry needs more distinctive, ownable sonic identities and not safe, generic ones. Yessian is built to lead that shift.”
Mackey brings deep experience across post-audio, music production, and immersive media. With roots in electronic music and technology-driven storytelling, he founded the Cadence Collective label while in college and went on to lead post-audio production at HOBO Audio for six years, producing sound for national campaigns, films, documentaries, and television.
He later served as Head of Production and Senior Music Producer at Q Department, expanding into gaming and immersive formats. His immersive credits include sound production for Emmy Award–recognised VR projects such as Red Rocks VR and the SNL 50th Anniversary VR experience, along with large-scale event content including interstitial films presented during Noche UFC 306 at the Sphere Las Vegas.
“Yessian has a reputation for high-quality creative work and a rare range across music, post, and immersive production,” said Mackey. “Immersive and experience-driven projects are growing fast, and sound is too often brought in too late. There’s a real opportunity to embed audio earlier in the creative process and shape outcomes, not just finish them. My goal is to build deeper partnerships with immersive studios, experiential agencies, and creative teams so sound is treated as a core design element from day one.”
With these additions, Yessian Music strengthens its New York hub as a strategic gateway for agency, brand, and immersive partnerships while reinforcing collaboration with their global production teams. The move supports the company’s continued push into multi-platform storytelling, experiential environments, and next-generation branded experiences.
