The world’s emergency responders

With the war in Ukraine raging since Russia’s invasion in February 2022, media images of the conflict have waned.

But whether the world is watching or not, the suffering, destruction and displacement continues, as this film from the British Red Cross’s new campaign, Here for Humanity, reminds us. 

Created by VCCP London and directed by Paul Cohen, through Girl&Bear, it’s one of two films showing the how the Red Cross workers continue to care, toiling away in 192 countries to help victims of disasters, emergencies and wars.               

Utilising authentic footage and photography of responders in action, the campaign showcases differing ways British Red Cross supports individuals and communities, whether in Ukraine helping people suffering the impact of the war or dealing with the aftermath of natural disasters in Türkiye and Syria.