The Wall Street Journal breaks through the noise
Media misdirection explodes under the strain as Read Yourself Better encourages readers to make better choices.
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Credits
powered by
- Agency The&Partnership/New York
- Production Company MJZ/USA
- Director Juan Cabral
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Credits
powered by
- Agency The&Partnership/New York
- Production Company MJZ/USA
- Director Juan Cabral
- Executive Creative Director Justin Ruben
- HP Kevin Wilson
- Executive Producer Emma Wilcockson
- Production Partner Labhouse
- Managing Director Flora Fernandez Marengo
- Producer Natalia Mussolana
- Editorial Company Rock Paper Scissors
- Managing Director Eve Kornblum
- Editor Mikkel EG Nielsen
- Assistant Editor Alex Liu
- VFX Company Framestore/New York
- Executive Creative Director Murray Butler
- Director of Production Sarah Hiddlestone
- Senior Producer Sue McNamara
- Sound Designer Chris Afzal
- Sound Company Wave Recording Studios/USA
- Sound Design Aaron Reynolds
- Executive Producer Vicky Ferraro
- Associate Producer Eleni Giannapoulos
- DP Roman Vasyanov
- Art Director Dave Tomkins
- Copywriter Simon Philion
- Creative Director Jordi Bares Dominguez
- Producer Niki Polyocan
Credits
powered by
- Agency The&Partnership/New York
- Production Company MJZ/USA
- Director Juan Cabral
- Executive Creative Director Justin Ruben
- HP Kevin Wilson
- Executive Producer Emma Wilcockson
- Production Partner Labhouse
- Managing Director Flora Fernandez Marengo
- Producer Natalia Mussolana
- Editorial Company Rock Paper Scissors
- Managing Director Eve Kornblum
- Editor Mikkel EG Nielsen
- Assistant Editor Alex Liu
- VFX Company Framestore/New York
- Executive Creative Director Murray Butler
- Director of Production Sarah Hiddlestone
- Senior Producer Sue McNamara
- Sound Designer Chris Afzal
- Sound Company Wave Recording Studios/USA
- Sound Design Aaron Reynolds
- Executive Producer Vicky Ferraro
- Associate Producer Eleni Giannapoulos
- DP Roman Vasyanov
- Art Director Dave Tomkins
- Copywriter Simon Philion
- Creative Director Jordi Bares Dominguez
- Producer Niki Polyocan
With all the information out there, it’s hard to know what to read, watch, view, click, listen, and tune in to. In this spot, the Wall Street Journal reminds us to pay attention to the bigger picture, and the bigger stories out there.
The Wall Street Journal isn’t telling us anything new. Misinformation, poorly researched stories, and click bait articles have proliferated our social media feeds, news channels, and our lives. As all of this media busyness is shown on screen, each is destroyed—blown up, to be exact. Emoji balloons, buzzing servers, plaster memes, all these things are obliterated in the wake of people choosing not to engage with the distractions.
Director Juan Cabral, (who has a penchant for detonating objects in a glittery puff) has created a charming advert that could have easily turned out to be preachy or judgemental. The ad encourages people to be critical, to review what they consume, and to create better habits in the wake of social saturation and excessive media. The film ends mildly, a deft change from the rest of the ad. The soft finish is a breath of fresh air after the extremism of explosive media.
