The UN’s raptorous reception
The United Nations Development Programme reanimates a voice from the past to warn us of our upcoming extinction.
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Credits
powered by
- Agency Activista/Los Angeles
- Production Company Framestore Pictures/USA
- Director Murray Butler
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Credits
powered by
- Agency Activista/Los Angeles
- Production Company Framestore Pictures/USA
- Director Murray Butler
- Audio String and Tins
- Executive Creative Director Paco Conde
- Executive Creative Director Beto Fernandez
- Managing Director Jennifer Siegel
- Head of Production Anne Vega
- Line Producer Laura Morris
- DP Wyatt Garfield
- VFX Framestore/Los Angeles
- Director of Production Carla Attanasio
- Executive VFX Producer Pete King / (Executive VFX Producer)
- Producer Chris Harlowe
- VFX Supervisor Karch Coon
- Head of 2D Woei Lee
- Compositor Lead Mark Casey
- VFX Editor Dustin Indrebo
- Colorist Beau Leon
- Editor Jon Grover
- Editorial Producer Eytan Gutman
- Sound Design and Mix Jim Stewart / (Audio Mixer)
- Audio Producer Olivia Endersby
- Music Rachel Portman
- Creative Director Marco Marenghi
Credits
powered by
- Agency Activista/Los Angeles
- Production Company Framestore Pictures/USA
- Director Murray Butler
- Audio String and Tins
- Executive Creative Director Paco Conde
- Executive Creative Director Beto Fernandez
- Managing Director Jennifer Siegel
- Head of Production Anne Vega
- Line Producer Laura Morris
- DP Wyatt Garfield
- VFX Framestore/Los Angeles
- Director of Production Carla Attanasio
- Executive VFX Producer Pete King / (Executive VFX Producer)
- Producer Chris Harlowe
- VFX Supervisor Karch Coon
- Head of 2D Woei Lee
- Compositor Lead Mark Casey
- VFX Editor Dustin Indrebo
- Colorist Beau Leon
- Editor Jon Grover
- Editorial Producer Eytan Gutman
- Sound Design and Mix Jim Stewart / (Audio Mixer)
- Audio Producer Olivia Endersby
- Music Rachel Portman
- Creative Director Marco Marenghi
Ahead of the upcoming critical climate change conference Glasgow UK - COP26, the UN is bringing back one of the most formidable extinct creatures – the dinosaur – to warn humanity of the perilous path we are heading for.
In the wake of the UN's Code Red announcement, creative agencies in three continents came together to work on the campaign, including Activista, Framestore (who built the CG creature), Framestore Pictures, and Wunderman Thompson.
The hard-hitting film, Don’t Choose Extinction, was directed by Murray Butler and features an articulate raptor (voiced by Jack Black, so a little pterodactyl tells us) who thunders into the iconic General Assembly Hall, famous for history-making speeches, and delivers a clear message – humans are busy paving the way for their own extinction.
The world spends an astounding 423 billion dollars annually subsidising fossil fuels that are destroying our climate and environment.
“It’s time humans stopped making excuses and started making changes,” says the dinosaur. “At least we had an asteroid,” he quips, referring to its own species extinction 70 million years ago, “what’s your excuse?”
Framestore's CG raptor surprises a UN staff member.
Butler comments: “We studied the way great speeches were delivered in film and TV and approached this project with the same cinematic language. We opted to use two cameras, which enabled us to covertly capture spontaneous reactions and cover action from a variety of levels and angles throughout the Hall. The stirring musical score, our CG dinosaur hero, and the senior UN staff member and delegates who volunteered their time each brought this incredible film to life for an important cause.”
"Sadly, this is a campaign we wish we didn’t need, but current efforts to raise the alarm for the climate emergency are not enough,” said Boaz Paldi, Global Engagement & Partnership Manager, UNDP.
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