The SPAR at the top of the tree
Director Chris Balmond takes inspiration from the retail store brand's logo in this delightfully decorated, tree-themed campaign.
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Credits
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- Production Company Outsider
- Director Chris Balmond
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Credits
powered by
- Production Company Outsider
- Director Chris Balmond
- Production Company Antidote Films
Credits
powered by
- Production Company Outsider
- Director Chris Balmond
- Production Company Antidote Films
Directed by Chris Balmond through Outsider, the retail chain's atmospheric xmas offering opens with a group of musicians performing an acoustic rendition of The Raveonettes’ The Christmas Song, which runs through the whole spot.
Shot in different locations across Ireland, Finding Christmas features an array of heartwarming winter scenes that see landscapes, buildings, boats, postboxes and more distinctly resembling Christmas trees.
A sequel to the brand’s 2012 xmas ad, the concept for the film evolved from SPAR’s red and green branding, and its especially seasonally apt logo. The spot ends with the SPAR’s seasonal tagline, ‘wherever you find the Tree this Christmas, we hope you like what's under it’.
