Kevin the Carrot's curious landing
Aldi's much-awaited Christmas installment of the popular root-veg saga sees Kevin home alone and fetching up in odd places.
Credits
powered by- Agency McCann/Manchester
- Production Company Riff Raff
- Director Todd Mueller
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Credits
powered by- Agency McCann/Manchester
- Production Company Riff Raff
- Director Todd Mueller
- Production Company Psyop
- Production/Music Supervision Craft Manchester (In-House at McCann/Manchester)
- Editing Marshall Street Editors (MSE)
- Sound Wave Studios/London
- Director Kylie Matulick
- Executive Producer Tracey Cooper
- Producer George Marks
- Producer Paz Parasmand
- Director of Production Lucy Moore
- Music Supervisor Chris Graves
- Editor John Mayes
- Sound Engineer Parv Thind
- Chief Creative Officer Dave Price / (Executive Creative Director)
- Creative Lead Clive Davis
- Creative Lead Andy Fenton
Credits
powered by- Agency McCann/Manchester
- Production Company Riff Raff
- Director Todd Mueller
- Production Company Psyop
- Production/Music Supervision Craft Manchester (In-House at McCann/Manchester)
- Editing Marshall Street Editors (MSE)
- Sound Wave Studios/London
- Director Kylie Matulick
- Executive Producer Tracey Cooper
- Producer George Marks
- Producer Paz Parasmand
- Director of Production Lucy Moore
- Music Supervisor Chris Graves
- Editor John Mayes
- Sound Engineer Parv Thind
- Chief Creative Officer Dave Price / (Executive Creative Director)
- Creative Lead Clive Davis
- Creative Lead Andy Fenton
Created by McCann UK and directed by Todd Mueller, through Riff Raff, the ad continues where the teaser left off, with Katie, Baby Jasper and Chantenay hurrying through a busy airport as they race to catch a flight to Paris.
However, once they're esconsed on the plane, Katie notices that someone is missing… it’s KEVIN!
He's left on his ownsome watching the big game on TV when his sharp carroty ears pick up the sounds of an intruder. Many japes ensue as – 'quaking in his roots' – he tries to foil the mystery baddun, eventually he must save himself by zip-lining out of a window where he makes a soft landing into a snowman.
There is the merest hint of suggestiveness when Kevin ends up lodged in a part of his snowy host's lower torso that isn't generally associated with a nasal protuberance. The identity of the intruder is then revealed.
Dave Price, CCO at McCann Manchester said: “This year may be our biggest carrot tale yet. The story is action packed with a couple of twists along the way. I’m really hoping Kevin will raise a few smiles this Christmas and leave a lasting impression.”