Bupa’s patient planet
The healthcare brand announces its new sustainability strategy with the concept that the Earth needs healing as much as any human.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Flare (In-House at BBDO/London)
- Director David Edwards
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Flare (In-House at BBDO/London)
- Director David Edwards
- Editing/VFX Flare (In-House at BBDO/London)
- Sound/Music Virtual Sound
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Creative Director Dalatando Almeida
- Creative Director Michael Hughes
- Producer Joe Sloane
- Executive Producer Mark Graeme
- Head of Production Veronica Saez
- Editor Maia Lloyd
Credits
powered by
- Agency AMV BBDO/London
- Production Company Flare (In-House at BBDO/London)
- Director David Edwards
- Editing/VFX Flare (In-House at BBDO/London)
- Sound/Music Virtual Sound
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Creative Director Dalatando Almeida
- Creative Director Michael Hughes
- Producer Joe Sloane
- Executive Producer Mark Graeme
- Head of Production Veronica Saez
- Editor Maia Lloyd
Created by AMV BBDO, the engaging short film introduces Planet Earth as a 4-billion-year-old patient that needs to be in tip-top condition to support the health of the creatures living on it.
It was directed by David Edwards and produced by AMV BBDO’s in-house production company Flare, and shot entirely using virtual production, which is 95 per cent less carbon intensive compared to filming on location.
Though it falls short of actually conveying just how sick our poor old world is right now, the film depicts ‘healthcare’ professionals appearing to travel around the globe performing medical examinations and monitoring the earth’s health.
Bupa’s new sustainability strategy, focusses on the intersection between human and planet health and includes such measures as using renewable energy sources, making doctors’ and nurses’ scrubs from recycled plastics, and reimagining the way the company delivers lower carbon healthcare through new apps, technology, and other innovations.
