The soleful story of Timberland

From its humble beginnings as waterproof worker’s footwear, to its adoption by hip-hop in NYC and subsequent influence across fashion capitals, this dynamic brand storytelling documentary follows five decades of the timeless Timberland boot. 

Helmed by Sweetshop director Tom Gould, the film digs deep into the brand’s archives, weaving together interviews with an array of cultural icons from 1973 to present day. Through fresh, captivating visuals and influential voices, Gould authentically brings Timberland's story to life, with an emphasis on its family-centric philosophies and the feeling of unity it brought to cultures and communities across the globe. 

The director commented: "This is a film about a boot and a brand, but it is told by the people who championed it and made it known and relevant throughout the world. Having these icons within fashion, music and pop-culture tell the story from the heart - is what makes the film authentic.”