The Ridley Scott Creative Group hits Amsterdam
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Headed up by Wieden+Kennedy and Droga5 Producer Ross Plummer (MD) and Bart Hendrikx (Business Director), the new office looks to explore creative opportunities in the Netherlands and Europe.
The Ridley Scott Creative Group has opened the doors of its first office in Amsterdam.
Established in 2018 to gather the collective of RSA Films, Scott Free, Black Dog Films, and Darling Films, the Creative Group offerings encompass commercial, content, and entertainment productions; with a director roster covering all the bases: moving image, photography, animation, illustration, and creative direction.
The launch of the office (joining the headquarters in London, with branches in LA, New York, Hong Kong, and Shanghai) aims to strengthen agency relationships in Europe and create opportunities for new and existing European and global clients.
Former Wieden+Kennedy Executive Producer Ross Plummer will assume the role of Managing Director in the Amsterdam location. During his time across Wieden+Kennedy Amsterdam and Portland, Plummer produced iconic, global campaigns for Coca-¬Cola, Honda, Under Armour, EA, ESPN, Netflix, Heineken, and Nike.
Joining Plummer is Business Director Bart Hendrikx. Hendrikx, who has previous experience building satellite offices for MassiveMusic in London and Parasol Island in Berlin, and in roles at 20th Century Fox, VH1, Fox Television, and Endemol, brings international expertise in the fields of advertising, television, feature film, and digital communication.
We caught a few moments with Plummer to quiz him about the opening:
Why target Amsterdam for the latest office?
Amsterdam is the obvious choice for our launch pad to Europe. The immediate industry in this city is bristling with world class talent from dozens of nationalities at the creative agencies, as well as the concentration of brands that embrace creativity, all within a few minutes on a bike from each other. From here we can cater to the world, and wider Europe.
The company's roster incorporates a host of techniques and talents - are there any in particular you're looking to explore with the new office?
We are definitely going to shake up the roster and bring in some young blood. The new generation of predator Directors that are multi-skilled from boards to post is something we want to develop.
How much crossover will the new office have with the other locations? Will you be establishing your own rosters within the collected companies?
We have the freedom to represent Directors in Europe, but there will naturally be cross over. Major talent we pick up in Amsterdam and Europe can be represented across the world.
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