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Football star Ada Hegerberg is the front figure in a new Norwegian commercial for OBOS. The film directed by Jakob Ström focuses on women and is launched on International Women's Day.

"Every day should be March 8th. It's great that we mark this day to make a difference in terms of gender equality and cheer for the ladies. The campaign is an important message to give to society", says Ada Hegerberg.

OBOS will strengthen women's football in Norway and Sweden for the next four years by a total of NOK 100 million.

Equality and diversity is high up on our agenda. We will take our share of the responsibility to help ensure that women have the same opportunities as men, says Daniel Kjørberg Siraj, CEO of OBOS. 

OBOS entered as general partner for the Topp series from the 2018 season, half a year later, football involvement was expanded to include the top league in Sweden, the OBOS Damallsvenskan. And with the advertising agency Futatsu Industries, they are very pleased with the result.

OBOS – OBOS

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Every day should be March 8th. It's great that we mark this day to make a difference in terms of gender equality and cheer for the ladies. The campaign is an important message to give to society

This has been an amazing task to encounter. It is a matter that is very important and we know it means a lot to many. With three weeks from idea presentation to finished film, it goes without saying that the pace has been high. The production has, among other things, contained 89 football girls, three different shooting countries and this year's winner of Ballon d’Or, so the production company Tangrystan has had their running shoes on, says copywriter Sigurd Solberg in Futatsu Industries.

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