Jovan Todorović directs for Inhaler

SMUGGLER director Jovan Todorović infuses his storytelling expertise into Inhaler’s latest music video Your House.

The video immerses viewers in a woman's journey as she channels her frustrations and determination through her briefcase as she moves through the streets of New York. 

Interwoven with her journey are glimpses of Inhaler’s frontman Eli, whose emotional struggle mirrors her own. Todorović’s playful idea show’s the complexity of human relationships and the effect one person can have on the other.

Director Jovan Todorović said: "The video concept draws inspiration from the lyrics 'There ain’t a sharp enough knife to cut me out of your life,' pushing the boundaries of that statement. It’s a portrayal of love as a trap, an irresistible force rather than a choice. The briefcase symbolises entrapment, while the journey illustrates love as something you’re pulled into, even if it ultimately leads to harm for both.

I aimed to create a video that captures the raw physicality of emotions, their joy, thrill, brutality, pain, and excitement. It’s a visceral depiction of the song’s emotional landscape, bringing the feelings to life in a deeply physical way."