Jovan Todorović directs for Inhaler
SMUGGLER director Jovan Todorović infuses his storytelling expertise into Inhaler’s latest music video for Your House.
SMUGGLER director Jovan Todorović infuses his storytelling expertise into Inhaler’s latest music video Your House.
The video immerses viewers in a woman's journey as she channels her frustrations and determination through her briefcase as she moves through the streets of New York.
Interwoven with her journey are glimpses of Inhaler’s frontman Eli, whose emotional struggle mirrors her own. Todorović’s playful idea show’s the complexity of human relationships and the effect one person can have on the other.
Director Jovan Todorović said: "The video concept draws inspiration from the lyrics 'There ain’t a sharp enough knife to cut me out of your life,' pushing the boundaries of that statement. It’s a portrayal of love as a trap, an irresistible force rather than a choice. The briefcase symbolises entrapment, while the journey illustrates love as something you’re pulled into, even if it ultimately leads to harm for both.
I aimed to create a video that captures the raw physicality of emotions, their joy, thrill, brutality, pain, and excitement. It’s a visceral depiction of the song’s emotional landscape, bringing the feelings to life in a deeply physical way."
Credits
powered by-
- Production Company SMUGGLER/London
- Director Jovan Todorovic
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Credits
powered by- Production Company SMUGGLER/London
- Director Jovan Todorovic
- Writer Jovan Todorovic
- Managing Director Fergus Brown
- Managing Director/Executive Producer Lucy Kelly
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Joel Spencer
- Production Services 2x2=5
- Production Services Executive Producer Josh Sondock
- Production Designer Kurt Gefke
- DP Oliver Millar
- Editor Milena Petrovic
- Colorist Mikey Rossiter
- VFX Slavko Gavric
Credits
powered by- Production Company SMUGGLER/London
- Director Jovan Todorovic
- Writer Jovan Todorovic
- Managing Director Fergus Brown
- Managing Director/Executive Producer Lucy Kelly
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Joel Spencer
- Production Services 2x2=5
- Production Services Executive Producer Josh Sondock
- Production Designer Kurt Gefke
- DP Oliver Millar
- Editor Milena Petrovic
- Colorist Mikey Rossiter
- VFX Slavko Gavric