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NLTG – Holiday You Don't Want To Leave

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Sometimes, the simplest insight, handled right, can make for a compelling campaign, and such is the case in Copenhagen agency Robert/Boisen+Like-Minded’s latest work for the Nordic Leisure Travel Group.

Detailing the lengths some holidaymakers will go to in order to avoid the end of a holiday, Holiday You Don’t Want To Leave is a funny, intentionally silly look at a familiar trait.

Shot by Bacon director Øyvind Holtmon, the films’ real standout qualities lie in the small touches, from the final shot of a husband once again abandoning his wife to the desperate expression of a fellow hidden sun-lounger.

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