The NHS promo 72 years in the making
Combining archival footage with modern care, Then, Now, Always delivers a pulse-pounding poem of concern and dedication.
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Credits
powered by
- Agency MullenLowe/London
- Production Company Riff Raff
- Director Ed Morris
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Credits
powered by
- Agency MullenLowe/London
- Production Company Riff Raff
- Director Ed Morris
- Editor Stitch
- Post Production Raised By Wolves
- Sound Design 750mph
- Chief Creative Officer Jose Miguel Sokoloff
- Creative Director Lovisa Silburn
- Producer Katie Colhoun
- Art Director Gavin Johnson
- Copywriter Miguel Monteiro
- Senior Copywriter Helen Sharp
- Executive Creative Director Ben Knight
- DP Jim Joliffe
- Executive Producer Matthew Fone
- Producer Kate Brady
- Editor Producer Angela Hart
- Post Creative Director Tareq Kubaisi / (Colorist)
- Colorist Vic Parker
- Lead Sound Mark Hellaby
- Producer Chloe Sitton
- Copywriter Becci Winstone
- Copywriter Karen Munnis
Credits
powered by
- Agency MullenLowe/London
- Production Company Riff Raff
- Director Ed Morris
- Editor Stitch
- Post Production Raised By Wolves
- Sound Design 750mph
- Chief Creative Officer Jose Miguel Sokoloff
- Creative Director Lovisa Silburn
- Producer Katie Colhoun
- Art Director Gavin Johnson
- Copywriter Miguel Monteiro
- Senior Copywriter Helen Sharp
- Executive Creative Director Ben Knight
- DP Jim Joliffe
- Executive Producer Matthew Fone
- Producer Kate Brady
- Editor Producer Angela Hart
- Post Creative Director Tareq Kubaisi / (Colorist)
- Colorist Vic Parker
- Lead Sound Mark Hellaby
- Producer Chloe Sitton
- Copywriter Becci Winstone
- Copywriter Karen Munnis
A sing-song slam poem in praise of the NHS, Then, Now, Always is a beautiful collage of care.
Coming from MullenLowe London, the piece is made up of non-stop clips, carefully edited and beautifully narrated, as the many different careers available within the NHS are shown and celebrated. The piece is heartwarming and profound, as the impact of each person is emphasized within the edit.
Produced by Riff Raff and directed by Ed Morris, Then, Now, Always is beautifully layered, tight with appreciation, and fully embracing the history of the healthcare service. Lovisa Silburn, Creative Director at MullenLowe in London, said, “We had the opportunity to tell a greater story. We wanted this film to show just how special the NHS is, to raise the hairs on the backs of people’s necks...You could say this film has been 72 years in the making.”
