The NFL's star-studded script read
Keegan-Michael Key leads a troop of pigskin performers in these witty skits from 72andSunny and Biscuit's Aaron Stoller.
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Credits
powered by
- Agency 72andSunny/Playa Vista
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency 72andSunny/Playa Vista
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
- Editing Union Editorial
- Editor Graham Turner
- Assistant Editor Roman Petrov
- Executive Post Producer Logan Aries
- Post Producer Lillian Ghodoushim
- Head of Production Dani DuHadway
- COLOR Company 3/Los Angeles
- Colorist Stefan Sonnenfeld
- Sound Design/Mix Lime Studios
- Executive Creative Director Zach Hilder
- Creative Director Jason LaFlore
- Creative Director Matt Turnier
- Executive Producer Laura Ferguson
- Senior Producer Danny Nouri
- Junior Producer Shareef Achekzai
Credits
powered by
- Agency 72andSunny/Playa Vista
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
- Editing Union Editorial
- Editor Graham Turner
- Assistant Editor Roman Petrov
- Executive Post Producer Logan Aries
- Post Producer Lillian Ghodoushim
- Head of Production Dani DuHadway
- COLOR Company 3/Los Angeles
- Colorist Stefan Sonnenfeld
- Sound Design/Mix Lime Studios
- Executive Creative Director Zach Hilder
- Creative Director Jason LaFlore
- Creative Director Matt Turnier
- Executive Producer Laura Ferguson
- Senior Producer Danny Nouri
- Junior Producer Shareef Achekzai
Do you ever feel the events on the field of sport can sometimes be so karmically dramatic that a higher-being must be controlling the narrative from above?
Well, it turns out that higher-being is Keegan-Michael Key, as this LOL-worthy campaign from 72andSunny for the NFL goes to show...
Featuring a group of big-league football names (including - deep breath - Patrick Mahomes (Kansas City Chiefs), Travis Kelce (Kansas City Chiefs), Jason Kelce (Philadelphia Eagles), Justin Fields (Chicago Bears), Kirk Cousins (Minnesota Vikings), DK Metcalf (Seattle Seahawks), Dexter Lawrence (New York Giants), Ja’Marr Chase (Cincinnati Bengals), Jalen Ramsey (Miami Dolphins) and even Donna Kelce, mother of the Kelce brothers), You Can’t Make This Stuff Up presents a fictitious table read of the game's upcoming season, with input from the 'actors', writers and even family members.
Directed by Biscuit's Aaron Stoller, the ingenious spot gets great performances out of its cast (Kirk Cousins in particular) and works brilliantly for both fans and newbies alike.
Credits
powered by
- Agency 72andSunny/Playa Vista
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency 72andSunny/Playa Vista
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
Credits
powered by
- Agency 72andSunny/Playa Vista
- Production Company Biscuit Filmworks/USA
- Director Aaron Stoller
“Our goal was to make this campaign tongue-in-cheek, humourous and clever in the way we tapped into popular memes and cultural conversations about the league and its incredible real-life storylines that are better than anything you could make up,” said Tim Ellis, Chief Marketing Officer at the NFL.
“We really wanted to have fun with this and not take ourselves too seriously. We hope fans get a kick out of the campaign and are sitting on the edge of their seats to see what spectacles unfold this season.”
“This campaign is a satirical response to the internet conspiracy that the NFL is scripted, but at the same time speaks to the sheer athleticism of its players and the entertainment value of the game itself. It’s so unbelievable, it has to be made up,” added Zach Hilder, Executive Creative Director at 72andSunny.
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