Forget your lungs, this PSA wants you to know how vaping hurts your wallet

Evelyn Lilly Lutz Foundation – Ditch The Vape

Credits

powered by

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency McCann Health/New York
Production Company Greenpoint Pictures
Director Allison Swank Owen
Sound Design / Mix Sonic Union
Head of Production Patrick Sullivan / (Head of Production)
Executive Producer Laura Relovsky
Editorial BANDIT Editorial
Post Producer Laura Cavanaugh

Editor Zeke O'Donnell
Colorist Phil Choe
Executive Music Producer Joey Reyes
President/Founder James Alvich
Executive Creative Director Dov Zmood
Senior Producer Dylan Mizner
Copy Supervisor Dan Weber
Executive Producer Tatiana Rudzinski

Executive Producer Leah Donnenberg Ramia
Head of Production Karen Berkowitz
Senior Producer Lexy Leeds
Producer Steve Oare
Sound Designer & Mix Engineer Rob Ballingall
VFX Chris Davis / (Flame Artist)

Show full credits

Hide full credits

Credits powered by

Long-term health issues don't mean much when you're dealing with high-school angst, so this smart new campaign from McCann Global Health for The Evelyn Lilly Lutz Foundation hits teens right where it hurts... in the wallet.

Created by McCann Global Health and directed by Greenpoint Pictures’ Allison Swank Owen, Ditch The Vape takes a refreshingly different approach to usual anti-vaping messaging, focusing on the damage to finances rather than organs.

Guided by the personal passions and hobbies of real-life students, cast from real Massachusetts high schoolers and shot in a genuine school, the film playfully shows how the money spent on vaping can fuel a diverse range of interests; arguing that although teens may consider vaping their friend in times of stress or high anxiety, “Friends,' as the film’s protagonist boldly declares, "don’t steal friends’ s#!t.”

“I am acutely aware of the pressing need to confront the teen vaping crisis. Through our newest anti-vaping PSA, our aim is not only to inform but to inspire and empower teens to make choices that prioritize their health and their future,” said Suzanne Graves, MD, president of the Evelyn Lilly Lutz Foundation.

“The point is not to focus on what teens are giving up on. It’s to show them all the amazing things they could be enjoying. When you ditch the vape, you don’t lose something as much as you gain a bunch of new things,” comments Dov Zmood, executive creative director at McCann Global Health.

Director Allison Swank Owen added: “Through conversations with [our cast members], we reworked the original script to include our cast member’s actual hobbies. This was a great way to engage our cast and capture those authentic expressions. The most exciting aspect of this project for me was a new take on the problem of teen vaping: It’s not just a health risk; it’s a serious financial burden.”