The little wins that make the big move all worth it

There's no denying that moving house can be a soul-destroying, stress-filled nightmare of an experience, but, after the keys are yours and the boxes are unpacked, there's the magic moment that you know that it was all worth it.

Taking this truism and running with it is this hilarious new campaign from Energy BBDO for online real estate portal ZAP. Focussing on the tiny 'epic' moments that new homeowners need to celebrate, The First Time in a New Home is Epic spans several commercials and includes such brilliant feels as 'the takeaway pizza shared over the moving box', 'binging your first Netflix series on your new couch' and, the evergreen, 'first poo in the new loo'.

"There's nothing more powerful in advertising than the truth," comments João Caetano Brasil and Alexandre Pagano, Executive Creative Directors at Energy BBDO. "That's what this campaign is all about: those epic moments when we do things for the first time in our new home. These real situations are capable of generating a strong brand connection and identification with our audience, through a native language for each type of platform where the campaign is present."