Sensitivity shines through for Nivea
Nivea pays homage to the first sensitive men in this epic tale of emotional outbursts through the ages.
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Credits
powered by
- Agency FCB/Mexico
- Production Company Primo/Buenos Aires
- Director Nico Perez Veiga
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Credits
powered by
- Agency FCB/Mexico
- Production Company Primo/Buenos Aires
- Director Nico Perez Veiga
- Chief Creative Officer/Copywriter Javier Campopiano
- Production Designer Magdalena Arrieta
- Executive Producer Carolina Cordini
- Producer German Lentini
- Editor Alejo Hoijman
Credits
powered by
- Agency FCB/Mexico
- Production Company Primo/Buenos Aires
- Director Nico Perez Veiga
- Chief Creative Officer/Copywriter Javier Campopiano
- Production Designer Magdalena Arrieta
- Executive Producer Carolina Cordini
- Producer German Lentini
- Editor Alejo Hoijman
- DP Carlos (Charly) Ritter
A new spot for Nivea through FCB Mexico and directed by Nico Perez VeigaNico Perez Veiga of Primo Buenos Aires celebrates the sensitive men of the world.
Eschewing warriors, generals and the traditional notion of strength, instead Nivea champions those who have thrown caution to the wind and displayed their sensitive side. We see the first footballer to hug a fellow player, the first boxer to embrace his defeated opponent, a caveman expressing his artistic nature by painting the animal he has just killed, and more.
With a serious-sounding voice over that plays brilliantly against the comedic reactions of those watching the emotional outpourings, the film is both stylish and humorous.
