The ladies’ shroom
Rodarte’s fashion film for Amazon Luxury puts the magic into mushrooms with an engaging tale of two women inspired by fungus.
Credits
powered by-
- Production Company REVERIE
- Director David Black
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Credits
powered by- Production Company REVERIE
- Director David Black
- Executive Producer/Partner Cathleen O'Conor Stern
- Executive Producer/Partner Rich Pring
- DP David Black
- DP Paul Park
- Colorist Vincent Taylor
Credits
powered by- Production Company REVERIE
- Director David Black
- Executive Producer/Partner Cathleen O'Conor Stern
- Executive Producer/Partner Rich Pring
- DP David Black
- DP Paul Park
- Colorist Vincent Taylor
“Mushrooms are the key to outer space. Spores are the way to understand the universe, extra-terrestrial life and other planets.”
Not the usual commentary one might associate with a fashion film. But this is no ordinary fashion film.
Director David Black has partnered with designers Kate and Laura Mulleavy to create a lovely story for fashion brand Rodarte’s Spring Summer 2022 collection.
Capturing the Mulleavy sisters’ creative process in the weeks leading up to New York Fashion Week, it reveals how they found inspiration on rediscovering their father’s work as a mycologist (mushroom boffin) and their mother’s ethereal fungi art – the latter becoming the source for the design a beautiful billowing mushroom gown.
Produced by Black’s newly signed production company, Reverie Content, the film recalls the designers’ dad’s musings on the wonder of mushrooms and features the family's personal collection of slides and drawings, which give the film extra weight and depth.
While the Mulleavy sisters' observe the sense of community within the mushroom world, noting how organisms that appear individual, also belong to one underground fungal colony, Black almost echoes their observations with his own perception of their artistry: “They’re sisters that feed off each other’s energy… like they’re separate parts of the same brain. They approach the creative process from different angles but they're unified at the end.”