The ERA Coalition’s strange things

The satirical campaign not only unites actors, activists and politicians to highlight the shocking gender inequality of the US constitution, it also brings together Dolly Parton and testicular travel doo-dads. 

Created by Ogilvy/San Francisco, the film reveals the alarming fact that  the American government protects the constitutional rights of corporations more than the rights of actual women. US courts continuously defend the idea that corporations are ‘persons’ – extending more and more rights to them – while the rights and protections granted to women are increasingly stripped away. 

To highlight this, the ERA Coalition has founded WOMAN Corp, the first and only ‘woman’ in America with rights the government will fight to protect.

Chatting to attorney and activist Joel Frost-Tift, Pizzolo confirms in the film that, “gas stations, movie theatres… even the company that makes those little testicles for pick-up trucks?” have more rights than she does. 

The Equal Rights Amendment was first drafted in 1923 by two leaders of the women's suffrage movement, Alice Paul and Crystal Eastman.

Nearly 100 years later, women are still waiting for this a proposed constitutional amendment to guarantee equal legal rights for all American citizens – regardless of gender.