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BBC – Commonwealth Games: It's a Brum Thing

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Through a mixture of animation styles, from collage to stop-motion, KODE director Harry Cauty's ode to Birmingham is a fantastical, florid jamboree.

Set to Friendly Fires track, It’s a Brum Thing, the BBC trailer for this year's Commonwealth Games (hosted in the city) features a host of famous local faces including Lenny Henry, Guz Khan, Goldie, Ozzy Osbourne, Lady Leshurr and Jaykae, sitting alongside sporting talent Dina Asher-Smith, Aled Davies, Rhys McClenaghan, Katie Archibald, and more.

“We set out to make a film that not only informs, but really celebrates Birmingham and the Midlands," explains James Cross, Creative Director, BBC Creative, "not just in the story, but in the making too. It was so important to us to live up to the Brum Ting by using local talent throughout, from the music through to the multiple animators. The result is so brilliant and entertaining, and we’re really proud of it too. 

"Although as a Midlander, I really don’t think anyone should attempt to swim in the canals around Brindley Place in real life.”

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