Liberty Mutual lampoons lame ads
Tim Godsall directs a quartet of spot-on adland-skewering spoofs for the insurance brand.
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Credits
powered by
- Agency Goodby Silverstein and Partners/New York
- Production Company Anonymous Content
- Director Tim Godsall
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Credits
powered by
- Agency Goodby Silverstein and Partners/New York
- Production Company Anonymous Content
- Director Tim Godsall
- Executive Creative Director Danny Gonzalez
- Executive Creative Director David Suarez
- Creative Director Cam Miller
- Associate Creative Director Chase Doutre
- Associate Creative Director Steve Nass
- Associate Creative Director Candace Faircloth
- Copywriter Sophie Lichtman
- Copywriter Craig Shervin
- Art Director Nando Sperb
- Art Director Mila Wizel
- Senior Producer Alexei Vanmourik
- Executive Producer SueEllen Clair
- Head of Production Kerry Haynie
- Production Service Merchant
- Executive Producer Ian Webb
- Head of Production Sara Jade Alfaro
- Edit Company Arcade Edit
- Editor Dave Anderson / (Editor)
- Head of Production Kirsten Thon-Webb
- Executive Producer Crissy DeSimone
- VFX Company JAMM
- Executive Producer Asher Edwards
- Sound Design/Audio Post Sonic Union
- Sound Designer/Audio Mixer Steve Rosen
- Executive Audio Producer Justine Cortale
- Managing Director Eric Stern
- Associate Creative Director Dan O'Connor
- Art Director David Spradlin
- Producer Shannon Barnes
- Assistant Editor Andy Trecki
- Lead VFX Artist Tim Robbins / (VFX Artist)
- Producer Mike Wigart
- VFX Coordinator Jon Lazar
Credits
powered by
- Agency Goodby Silverstein and Partners/New York
- Production Company Anonymous Content
- Director Tim Godsall
- Executive Creative Director Danny Gonzalez
- Executive Creative Director David Suarez
- Creative Director Cam Miller
- Associate Creative Director Chase Doutre
- Associate Creative Director Steve Nass
- Associate Creative Director Candace Faircloth
- Copywriter Sophie Lichtman
- Copywriter Craig Shervin
- Art Director Nando Sperb
- Art Director Mila Wizel
- Senior Producer Alexei Vanmourik
- Executive Producer SueEllen Clair
- Head of Production Kerry Haynie
- Production Service Merchant
- Executive Producer Ian Webb
- Head of Production Sara Jade Alfaro
- Edit Company Arcade Edit
- Editor Dave Anderson / (Editor)
- Head of Production Kirsten Thon-Webb
- Executive Producer Crissy DeSimone
- VFX Company JAMM
- Executive Producer Asher Edwards
- Sound Design/Audio Post Sonic Union
- Sound Designer/Audio Mixer Steve Rosen
- Executive Audio Producer Justine Cortale
- Managing Director Eric Stern
- Associate Creative Director Dan O'Connor
- Art Director David Spradlin
- Producer Shannon Barnes
- Assistant Editor Andy Trecki
- Lead VFX Artist Tim Robbins / (VFX Artist)
- Producer Mike Wigart
- VFX Coordinator Jon Lazar
Sometimes, if one is a little on the ‘not young’ side, images of youths having fun at parties can be tiresome – they’re just a reminder of lost years, lost opportunities, lost marbles…
Which is why adland’s use of such stereotypes is ripe for parody.
This quartet of comic gems created by GS&P New York and produced by Anonymous Content takes a swipe at such tropes as frolicking Young People at an overbranded pool party; a bizarrely staged Catchy Song, a heavy-handed Heartwarming exchange between mum and daughter and moist moment of Romance between a couple in a flooded house.
Liberty Mutual – Catchy Song
Liberty Mutual – Heartwarming
Liberty Mutual – Romance
