The BBC gives screen-time stigma a second look
In a gorgeously animated film from BLINKINK's Sam Gainsborough, The Square Eyed Boy's content addiction is paid closer scrutiny.
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Credits
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- Agency BBC Creative/London
- Production Company BLINKINK
- Director Sam Gainsborough
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Credits
powered by
- Agency BBC Creative/London
- Production Company BLINKINK
- Director Sam Gainsborough
- Color Cheat
- Music Major Tom
- Sound Design Factory Studios/London
- Head of Production James Wood
- Executive Creative Director Rasmus Smith Bech
- Producer Rebecca Little
- Head of Production Alex Halley
- Creative Director Mark Slack
- Creative Director Becca Pottinger
- Executive Producer/Founder Bart Yates
- Production Manager Molly Turner
- Creative Elizabeth Wood
- Senior Producer Rachel Roberts
- DP Ronnie McQuillan
- Paint on Glass Animator Renee Zhan
- Stop Motion Animator Andy Biddle
- Stop Motion Animator Tobias Fouracre
- Head of Model Making Sam Holland
- Art Director Gordon Allen
- VFX Supervisor/Lead Compositor: Stephen McNally
- Colorist Karol Cybulski
- Composer Nicky Green
- Creative Director/Founder Anthony Moore
- Sound Designer James Utting
- Audio Producer Beth Massey
Credits
powered by
- Agency BBC Creative/London
- Production Company BLINKINK
- Director Sam Gainsborough
- Color Cheat
- Music Major Tom
- Sound Design Factory Studios/London
- Head of Production James Wood
- Executive Creative Director Rasmus Smith Bech
- Producer Rebecca Little
- Head of Production Alex Halley
- Creative Director Mark Slack
- Creative Director Becca Pottinger
- Executive Producer/Founder Bart Yates
- Production Manager Molly Turner
- Creative Elizabeth Wood
- Senior Producer Rachel Roberts
- DP Ronnie McQuillan
- Paint on Glass Animator Renee Zhan
- Stop Motion Animator Andy Biddle
- Stop Motion Animator Tobias Fouracre
- Head of Model Making Sam Holland
- Art Director Gordon Allen
- VFX Supervisor/Lead Compositor: Stephen McNally
- Colorist Karol Cybulski
- Composer Nicky Green
- Creative Director/Founder Anthony Moore
- Sound Designer James Utting
- Audio Producer Beth Massey
Parents are constantly bombarded with warning about how much 'screen time' their little ones absorb, but with the current display-heavy world we live in, is the proposition flawed?
Taking a different tact and approaching the type of content consumed is the BBC, whose latest film through BBC Creative follows a vid-obsessed youngster as he navigates sneers and derision when trying to widen his horizons.
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Inspired by the age-old saying, “You'll get square eyes”, The Square Eyed Boy tackles the judgments surrounding screen usage, taking viewers on a journey that challenges preconceptions, highlighting ways that screens, when supported by age-appropriate and thoughtfully curated content, can actually benefit children in many ways such as learning, discovering, expressing ideas, connecting with others, and developing essential communication skills.
Telling the story beautifully is BLINKINK's Sam Gainsborough, who uses stop-motion and some intricate puppetry to create an emotive character in a brilliantly dressed living world.
The film is a part of a larger campaign that spans across OOH advertising and social, which aims to add nuance to the screen debate and to help guide parents. Concluding with the sentiment "Screens, it’s what’s on them that counts”, the film acts as a smart reminder of the power of educational (and, in this case, BBC) content in helping to develop curious, kind and creative young minds.
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