Expedia's road less travelled
In a charismatic spot for the travel company, Kim Gehrig cleverly portrays the adventures of a plethora of tourists from the unique perspective of their suitcases.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Somesuch/USA
- Director Kim Gehrig
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Somesuch/USA
- Director Kim Gehrig
- Editing Cosmo Street/Los Angeles
- Creative Director Pierre Jouffray
- Creative Director Derek Szynal
- Art Director Nadia Ahmad
- Senior Copywriter Ellie Jones
- Head Of Production Orlee Tatarka
- Executive Producer Hayley Goggin
- Producer Jennie Lindstrom
- Head of Production Roger Zorovich
- Executive Producer Mino Jarjoura
- Producer Salli Zilles
- DP Emmanuel (Chivo) Lubezki
- Production Designer Jade Healy
- Editor Tom Lindsay
- Assistant Jacques Simon
- Head Of Production Kacie Gomez
- Executive Producer Marie Mangahas
- Producer Rachel Meyer
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Somesuch/USA
- Director Kim Gehrig
- Editing Cosmo Street/Los Angeles
- Creative Director Pierre Jouffray
- Creative Director Derek Szynal
- Art Director Nadia Ahmad
- Senior Copywriter Ellie Jones
- Head Of Production Orlee Tatarka
- Executive Producer Hayley Goggin
- Producer Jennie Lindstrom
- Head of Production Roger Zorovich
- Executive Producer Mino Jarjoura
- Producer Salli Zilles
- DP Emmanuel (Chivo) Lubezki
- Production Designer Jade Healy
- Editor Tom Lindsay
- Assistant Jacques Simon
- Head Of Production Kacie Gomez
- Executive Producer Marie Mangahas
- Producer Rachel Meyer
Director Kim Gehrig of Somesuch lends her distinctive visual style to this charming and dynamic campaign, created by Wieden + Kennedy, launching travel agent Expedia’s One Key loyalty programme.
The spot shows snippets of traveller's trips from the often unseen point of view of their luggage, each case offering us an exciting glimpse into its owner’s holiday without ever showing their face.
The frenetic film follows the baggage as it's dragged frantically through airports, thrown onto planes, and transported to holiday destinations across the world, perfectly matched with the epic sound of The Goonies’ iconic track Fratelli Chase.
