The anti-greenwashing ad that was banned by LinkedIn
Creatives Lara Baxter and Alice Goodrich made an impactful spot calling out the Big Oil companies that was so repulsive to LinkedIn that they had it removed. So they made a response that was even better...
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Credits
powered by
- Agency Client Direct
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- Director Carys Thomas
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Client Direct
- Director Carys Thomas
- Editorial Final Cut/London
- Editor Leah Burton
- Post Production Untold Studios
- Audio 750mph
- Sound Designer Ellis McGourlay
- Creative Lara Baxter
- Creative Nikki Lindman
- Director Thorbjorn Kragh Liljegren
- Producer Paris Starr
- Producer Georgia Day
- DP Daniel Boulton
- Editor Producer Ella Marafini
- Producer Nathan Hoad
- Colorist Malin Imerslund
- Sound Recordist Matt Valentine
- Producer Olivia Ray
- Creative Alice Goodrich
- Producer Cassy Bhairo-Wright
Credits
powered by
- Agency Client Direct
- Director Carys Thomas
- Editorial Final Cut/London
- Editor Leah Burton
- Post Production Untold Studios
- Audio 750mph
- Sound Designer Ellis McGourlay
- Creative Lara Baxter
- Creative Nikki Lindman
- Director Thorbjorn Kragh Liljegren
- Producer Paris Starr
- Producer Georgia Day
- DP Daniel Boulton
- Editor Producer Ella Marafini
- Producer Nathan Hoad
- Colorist Malin Imerslund
- Sound Recordist Matt Valentine
- Producer Olivia Ray
- Creative Alice Goodrich
- Producer Cassy Bhairo-Wright
It's no great revelation that many online stars are paid to promote products and brands, but the impact of an influencer's... erm... influence can lead viewers to be blinded to the bigger picture, especially when it comes to greenwashing.
Tackling this issue is creative collective Glimpse, whose witty spoof Save the Planet, Unfollow a Greenwasher viscerally puts forward the findings of a recent Desmog investigation into how Big Oil is using influencers to create an ‘emotional connection’ with millennials.
Devised by creatives Lara Baxter and Alice Goodrich, and directed by newcomers Thor & Carys, the (deliberately) icky film shows a fresh-faced YouTuber attempt to wax lyrical about the goodwill of Shell, only to have a decidedly oily reaction.
Credits
powered by
- Agency Client Direct
-
- Director Carys Thomas
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Client Direct
- Director Carys Thomas
- Editorial Final Cut/London
- Editor Leah Burton
- Post Production Untold Studios
- Audio 750mph
- Sound Designer Ellis McGourlay
- Creative Lara Baxter
- Creative Nikki Lindman
- Director Thorbjorn Kragh Liljegren
- Producer Paris Starr
- Producer Georgia Day
- DP Daniel Boulton
- Editor Producer Ella Marafini
- Producer Nathan Hoad
- Colorist Malin Imerslund
- Sound Recordist Matt Valentine
- Producer Olivia Ray
Credits
powered by
- Agency Client Direct
- Director Carys Thomas
- Editorial Final Cut/London
- Editor Leah Burton
- Post Production Untold Studios
- Audio 750mph
- Sound Designer Ellis McGourlay
- Creative Lara Baxter
- Creative Nikki Lindman
- Director Thorbjorn Kragh Liljegren
- Producer Paris Starr
- Producer Georgia Day
- DP Daniel Boulton
- Editor Producer Ella Marafini
- Producer Nathan Hoad
- Colorist Malin Imerslund
- Sound Recordist Matt Valentine
- Producer Olivia Ray
But the story doesn't end there. After posting the film to LinkedIn, Glimpse was informed that it was to be removed due to it being "offensive to good taste".
Seizing the opportunity, the collective creates a witty response video [above] that, in our mind, is not only more impactful than its original, but is probably more likely to leave certain execs feeling a bit nauseous.
Witty and well-timed, this smart campaign goes to show how a bit of canniness and quick responsiveness can help drive an important point home.
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