Freedom gives power to the people

Freedom Solar Power – Most Powerful Jane

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Agency Callen/Austin
Production Company Bacon
Director Carl Sundemo

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Credits

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Agency Callen/Austin
Production Company Bacon
Director Carl Sundemo
Chief Creative Officer Craig Allen
Art Director Matt Nall
Copywriter Kyle Davis
HP Amy Kommatas
Executive Producer Samuel Cantor

Executive Producer Megan Murphree
Producer Oystein Dyb
VFX Company Bacon X
Production Co. Epoch Films
Managing Executive Producer Melissa Culligan
Production Service Icon Films/Bulgaria
Executive Producer Emil Rangelov
Edit Company Mackcut

Editor Gavin Cutler
Executive Producer Gina Pagano
Sound Designer Sam Shaffer
Music Studio Butter Music & Sound
Chief Creative Officer Andrew Sherman
Composer Andrew Sherman
Executive Music Producer Renee Masse
Executive Creative Director Dan Zank

Music Producer Warren Wolfe
Audio Post Mr Bronx Audio Post/New York
Sound Designer/Audio Mixer Eric Hoffman
Executive Audio Producer Hanna Choi
Creative Director Matt Sorrell
Producer Axel Herrlin
DP Fredrik Backar
Production Designer Agustin Moreaux

Assistant Editor Louisa Philips

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Question: what's the most powerful genre of music? Answer: the power ballad, obviously.

It's unsurprising, therefore, that agency Callen has chosen the most triumphant of tune-styles to accompany its latest campaign for Freedom Solar Power; the tracks, composed by Butter Music and Sound's Andrew Sherman perfectly narrating the story of everyday people - Carl and Jane - transformed into superheroes by smart energy choices.

Directed by Bacon's Carl Sundemo, channelling the finest tropes from 80s balladeers, this joyful campaign takes a fun premise and elevates it with cheeky copywriting, on-point production design and inspired casting choices.