The ageless story of one man and his tool
Berlin agency HEIMAT and director Pep Bosch once again collaborate on a droll spot for the European DIY superstore Hornbach.
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Credits
powered by
- Agency Heimat/Berlin
- Production Company Trigger Happy Productions
- Director Pep Bosch
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Credits
powered by
- Agency Heimat/Berlin
- Production Company Trigger Happy Productions
- Director Pep Bosch
- Post Production/Editing Slaughterhouse Berlin Visual Manufacturing
- Chief Creative Officer Guido Heffels
- DP Daniel Gebhart de Koekkoek
- Executive Creative Director Matthias Storath
- Creative Director Marlon Fischer
- Creative Director Felix Pfannmüller
- Copywriter Michael Maria Morgenbesser
- Art Director Stefan Wittemann
Credits
powered by
- Agency Heimat/Berlin
- Production Company Trigger Happy Productions
- Director Pep Bosch
- Post Production/Editing Slaughterhouse Berlin Visual Manufacturing
- Chief Creative Officer Guido Heffels
- DP Daniel Gebhart de Koekkoek
- Executive Creative Director Matthias Storath
- Creative Director Marlon Fischer
- Creative Director Felix Pfannmüller
- Copywriter Michael Maria Morgenbesser
- Art Director Stefan Wittemann
This sweet romance profiles a fella who would surely be heartsore without his saw. His affection for his favourite serrated cutting utensil is built on the insight that avid DIY enthusiasts can get quite attached to their tools.
The story of the amore, from Berlin agency HEIMAT and director Pep Bosch, follows the highs and lows, scars from the past that won’t heal, relaxing moments in the shed – just a fella oiling his favourite implement – and, of course, a happy ending, all set to the amorous soundtrack Je veux que tu m’embrasses (I want you to kiss me) by Pascale Borel.
The commercial, Every Project Brings You Closer, is accompanied by an equally humorous print campaign (below) showing somewhat unconventional images of weddings between people and their tools. The three visuals were created by the Austrian photographer Daniel Gebhart de Koekkoek.
