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Sony – Playstation Now

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Admit it, when you first heard of digital assets being stored 'in the cloud' you worried, for a microsecond, about what would happen if they fell.

Well, thanks to adam&eveDDB and Nexus' Mischa Rozema, all our cloud-based nightmares have come true... in the form of video game icons. 

Pulling together some of the most recognisable digital faces from Sony's expansive catalogue of games, PlayStation Now, sees each plummet to a unsuspecting town, finally crashing through the ceilings of awaiting gamers.

Launched to promote the services' increased catalogue and lowered price-point, the spot includes fan-favourites, including an impeccably cast Nathan Drake and Kratos, brought together perfectly with Rozema's Hollywood-style grandiose filmmaking style.

Marking the first of the agency's work made in partnership with the PlayStation brand, we can only imagine that if the spots that follow have the same level of care and attention, there will be a lot of happy PS fans awaiting each and every one.

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