Thai Health’s smoking Gunfight parody
An old school shootout on a train has deadly consequences as the bad guy puffs on a cigarette, spreading smoke throughout the entire railcar.
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Credits
powered by
- Agency Alpha 245/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
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Credits
powered by
- Agency Alpha 245/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Sompat Trisadikun
- Exec Creative Director Ariyawat Juntaratip
- Creative Director Sarut Yungcharoen
- Art Director Sompat Trisadikun
- Art Director Ariyawat Juntaratip
- Art Director Sarut Yungcharoen
- Producer Sompetch Nuntasinlapachai
- Editor Sippanart Olarnsaritkul
- DP Pasit Tandaechanurat
Credits
powered by
- Agency Alpha 245/Bangkok
- Production Company Factory 01
- Director Wuthisak Anarnkaporn
- Chief Creative Officer Sompat Trisadikun
- Exec Creative Director Ariyawat Juntaratip
- Creative Director Sarut Yungcharoen
- Art Director Sompat Trisadikun
- Art Director Ariyawat Juntaratip
- Art Director Sarut Yungcharoen
- Producer Sompetch Nuntasinlapachai
- Editor Sippanart Olarnsaritkul
- DP Pasit Tandaechanurat
Directed by Wuthisak Anarnkaporn, this comedic short exaggerates tropes for a positive message.
With a dusty, sunlit color grading, there’s a sense of old school cinematography throughout Gunfight. Two characters appear, the classic cowboy versus desperado archetypes we know and love. They face down in a crowded traincar, but before High Noon strikes on the clock, the cigarette smoke kills the good-hearted cowboy. A Gen Z man gets up, dressed in neon with a respirator, and helps deliver the PSA.
The ad is funny, an exaggerated pastiche of Americana out of Alpha 245/Bangkok, the cigarette continuously blurred out. The PSA does just enough work at the end of the film to justify itself, and the comedy runs through the entire script.
