TENA’s love like no other
AMV BBDO has worked with the incontinence product brand to launch a moving campaign shining a light on the different experiences of caregiving.
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Caviar/London
- Director Darius Marder
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Credits
powered by
- Agency AMV BBDO/London
- Production Company Caviar/London
- Director Darius Marder
- Editor The Assembly Rooms
- Post Production Glassworks London
- Sound 750mph
- Audio Post Twenty Below Music
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Creative Director Jim Hilson
- Creative Ben Smith
- Creative Dan Kennard
- Producer Yvonne Chalkley
- Producer Campbell Beaton
- Producer Nisha Mullea
Credits
powered by
- Agency AMV BBDO/London
- Production Company Caviar/London
- Director Darius Marder
- Editor The Assembly Rooms
- Post Production Glassworks London
- Sound 750mph
- Audio Post Twenty Below Music
- Chief Creative Officer Nicholas Hulley
- Chief Creative Officer Nadja Lossgott
- Creative Director Jim Hilson
- Creative Ben Smith
- Creative Dan Kennard
- Producer Yvonne Chalkley
- Producer Campbell Beaton
- Producer Nisha Mullea
In collaboration with AMV BBDO, leading incontinence brand TENA has created this moving film, directed by Darius Marder through Caviar, as part of its #NoLoveLikeIt campaign, which acknowledges the highs and lows of being a carer for a loved one.
The initiative is inspired by research conducted by Ketchum, which revealed that only 50% of those who provide full-time support for a loved one considered themselves a carer, meaning they often feel isolated and miss out on any support potentially available to them.
The documentary-style film goes behind closed doors in three real carer households, to help shine a light on the realities faced by family carers and the full spectrum of emotions experienced by those caring for someone, including joy, pain and, especially, love.
