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Telia – Go All Out

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We go slightly meta in this new campaign as we see a young boy visit a shooting location for Norwegian teleco Telia's new commercial.

Unimpressed with the boring scene playing out before him, the precocious kid plops down next to the director and shares his vision of a future with 5G and how it should really be sold in a commercial; autonomous cars with 5G operated drone-rotors, and remote heart surgery with a surgeon on vacation.

The campaign was created by Try Oslo and directed by Harald Zwart through Motion Blur. "It is rare we get to combine great narrative, character performance and big action scenes, and it makes for such fun," said Motion Blur producer Nina Lorentzen.

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