Take a walk on the wild side with Go RVing

This emotive and beautifully cinematic campaign, directed by Natalie Rae through OPC, focusses on the power of getting outdoors and rediscovering ourselves. 

Shot entirely on film, the lead spot, You Are Out There, follows a man who’s stuck in the drudgery of daily life.  At the end of the day, jostling for space on the subway platform, he abruptly makes the decision to pursue his “Wildhood.” 

Ditching his phone, laptop, and suit, he runs through woodlands and fields, feeling the grass and playing in the dirt with child-like joy and abandon, before coming face-to-face with himself in an emotional moment of reunion. 

Set to the José González’ song Stay Alive, the spot shows the man finally making his way to a group of RVs parked amid trees in an idyllic campground setting.

“Wildhood is more than a campaign, it’s a state of being that exists in all of us—if we’re willing to look,” said Chris Mahony, President, Go RVing, Canada. “We are all explorers, motivated by wanderlust, and our most powerful memories tend to be of the moments shared with loved ones, of discovery, of places that fill us with awe and wonder."