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Ving – Beach

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There are fewer visual metaphors more apt than the connection between a sense of freedom and the act of flying, and this lovely little spot from Adam Berg combines both gracefully.

Following a vacationer as she bounds along a seafront, Beach is a simple yet insightful idea from Åkestam Holst, executed wonderfully by B-Reel Films, that decides to focus of the feeling rather than the destination to entice its customers.

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